Media Exposure Has Influenced An Individual s Opinion

Introduction It is no surprise that teens are almost always on a mobile device or a computer. In a Swedish survey conducted by Findhal and Zimic, 99% of 12-24 year olds have internet access (Mattebo, Larsson, Tyden, Olsson, Haggstrom-Nordin 2012). Media exposure has influenced an individual’s opinion because it has been known to reflect the public opinion (Chia Gunther 2006). According Fields and Schuman, as cited by Chia and Gunther (2006), the influence the media has done is known as a projection effect or â€Å"‘looking-glass effect’†, because â€Å"‘look out onto the world and somehow see their own opinions reflected back’†. Sexual harassment is defined as â€Å"unwanted, sex-related comments and behaviors that are appraised as offensive†¦show more content†¦Buchanan, According to Collinsworth, Magley, and Ramos, as cited by Buchanan, Rederstorff, and Settles, described that among plaintiffs, 69% of women were sexually harassed were reported to also meet the criteria for PTSD. In moderate to low level of harassment, there were negative psychological consequences as well, such as negative self-beliefs, personal, vulnerability, self-doubt, and powerlessness (Buchanan, Rederstorff, Settles, 2005). Additionally, Landrine and Klonoff, cited by Buchanan, Rederstorff, and Settles, argued that â€Å"sexist events are personal attacks on one’s gender, which is an essential, unchangeable characteristic of the self, the events may cause a result in an increase in psychological harm.† Teens today live in a world where media-based myths about sexuality and sex role behaviors (Fogarty 2006). The well-being of teenagers who were sexually harassed have expressed feelings of drop in self-esteem, insomnia, irritability, anger, betrayal, depression, anxiety, and suicidal thoughts (Fogarty 2006). There have been reports of physical effects of harassment such as self-harming headaches, stomach pains, and eating disorders (Fogarty 2006). Fogarty (2006) also mentions that there have been a decrease in academic performances, distractions in work and school, and attendance at work and school are related to having been sexually harassed. Adolescents who have been exposed to sexually

Five Ethical Approaches for Companies Free Essays

Being honest and trustworthy is one of the most important aspects within business ethics. The object of a business is to produce products that consumers have faith in and have confidence that they are getting the best deal with no hidden inconveniences. The Markkula article gives five examples of ethical decision that each business should take into consideration when making transactions with customers or implementing a product into the market. We will write a custom essay sample on Five Ethical Approaches for Companies or any similar topic only for you Order Now The utilitarian approach, virtue approach, rights approach, fairness approach, and common good approach are all steps the business should use to make sure their brand is ethical. Companies like amazon, apple, and Wal-Mart are ethical and have prospered because these companies hold everyone accountable for their actions and decision-making. Amazon has great policies set for the consumers with multiple low prices valuable material as well as Wal-Mart. Apple has a code of ethics that is set for all individuals that work for them. To more thoroughly detail these principles, Apple has drafted a code of business conduct that applies to all its operations, including those overseas†(Fund). Enron, Aig, and Fannie Mae Foundation are companies that did not always use ethical decision-making and therefore went under. â€Å"After 1992 Fannie Mae and Freddie Mac were encouraged to purchase â€Å"affordable† mortgages from banks, which essentially meant mortgages that did not pass the usual creditworthiness requirement for loan†(Congleton, 2009). Fannie Mae gave loans to anyone who basically applied thus, resulting in a major crisis in America. Good ethics in business would be to compete fairly and honestly, to communicate truthfully and to not cause harm to others. These are things that Enron did not seem to display, which led to Enron’s operations file for bankruptcy in 2001†(Studymode 2008). Enron was convincing people do invest in insurances of their firms, but took the money and did not pay up for any claims. An unethical approach that Aig is known for is giving Ceo and other officials of the company bonuses and vacations when they were a faili ng business an investor were losing money. How to cite Five Ethical Approaches for Companies, Papers

Temperature Controlled Food Distribution †Free Samples to Students

Question: Discuss about the Temperature Controlled Food Distribution. Answer: Introduction: The project is undertaken, managed and planned in Adelaide, Australia. The aim is to design, install, implement and integrate with the business with a total of five distinct food trailers that have been solar powered. They are set up at various strategic locations in the area. The report analyzes the idea of Project human resource management, quality management, integration, procurement. It also helps in understanding the managing the stakeholders and communications. The following study thus describes the control and planning of quality and human resources. This also includes the procurement, stakeholders and communications for the Project Plan of Solar Powered Food Trailers for Adelaide. The eco-friendly food trailers have been commonly run by those who have been looking to offer the economic and healthy options for the customers. They have been the kind of business owners throwing around large amounts of cash from the beginning (Dragan et al. 2013). This indicates that financing the eco-friendly food truck has been one of most massive hurdles. These food trucks have been very much cost-effective than running any stationary restaurant. This occurs mainly as the focus is made on eradicating the wastes and running the green business. Regarding the planning of the quality, the first step is to understand the objectives needed to be attained. This includes the specifications or characteristics, cycle time, expense, natural resources, yield, dependability and so on. The various steps in the processes have constituted the operating procedures and practices of the company. This must also include the allocating of responsibilities, resources and authorities while the various phases of the project or process are going on. The particular documented instructions, practices, procedures and standards are needed to be applied. There must be proper testing, inspection, assessment and audit programs in the appropriate stages (Campos et al. 2015). The documented procedures for modifications and changes to the quality plan are needed to be improved. The method is to be imposed to measure the achievement of the quality services. Further, the other actions are required to meet the objectives. At the top most level, the quality plans and goals are to be integrated with the entire strategic plans of the food trailers that have been solar powered at Adelaide, Australia. The policies and objectives are needed to be deployed across it. It must be reminded that all the functions have been fashioning their best ways individually to contribute to the top-level objectives and goals (Mintzer 2015). At the lower levels, the quality plan has been assuming the roles of the actionable plans. These projects have various forms relying on the results they have been producing. The quality plans have also been represented by several types of documents for building the provided results. The human resources: First of all, it is to be determined whether the food trailer has been ready for the new employees or not. It is known that there is a high rate of turnover for the employees of food truck than most of the other career fields external to the industry of food service. For slowing down the turnover, some of the considerations of the recruiting the food trucks must be taken that might go well for the team, staying loyal and bringing the welcoming and friendly atmosphere to the food trailer (Poulos and Pasch 2015). First, all the project managers must be selective. Despite the fact that the managers need to fill the opening immediately, they must not be cornered into hiring process entirely. The current staffs must be offered overtime as required. In various cases, the owners of the food trucks must have two categories of employees. The first one is those who have been working on the truck (Djevic, Mratinic and Protulipac 2015). The other one has been those who have been working in the office or commercial kitchen. The managers must base the various employees they have been hiring on the quantity of people the truck could handle. This also includes the number of workers needed in the commercial kitchen for preparing the food before making the way towards the truck (Smith 2014). The first one is the front of the house. In the sectors of food services, the term indicates the customer services that have been involving the interacting with the cashing out and serving of the customers. Their employees have been the public face of the food trailer. This is because those are the representatives interacted with the customers in most of the cases. The next one is the back of house staffs. They have been performing every other operational activity of the food trucks like cleaning, cooking and bookkeeping. Since the maximum of the vehicles could house just between the six and two employees with comfort, most of these staffs have been responsible for the various activities. Next, the food truck service window attendants are to be considered who must be professional and reliable. These members require being familiar with the menu in the way how the food items get prepared and whether the individual orders are being permitted (Ryan 2017). The food business managers of the mobiles should include all types of businesses of food trucks from overseeing the commercial kitchen and the truck operation for fulfilling the last-minute absences of the regular employees. The chef and the cooks for the food trucks are responsible for everything going on in the kitchens (Ringsberg and Lumsden 2016). They must be involved in training and hiring processes of cooks and the other staffs as possible. Next, the food truck kitchen workers are needed to be considered in the back of house weighing and measuring the ingredients and stir and straining the sauces and coupons. They have also been peeling, cleaning and slicing fruits and vegetables and making salads. The driver of the food trucks is considered at last. The managers should hire drivers of the truck depending on the size of the food truck and the requirements of the vehicle driving at Adelaide, Australia (Tanas?, Brum? and Dobo? 2015). All the above perquisites are to be verified before the purchasing of the solar power food trailers. This helps in knowing that the project is ahead of time and whether they need to hire the driver differently. They also need to know the staff members to hold the driver's license commercially. The procurements: There have been various ways in which the food trucks have been taking their technological sophistication levels to the higher range than ever expected externally. The first one is the alternative fuel. The managers must startup the move systems to reinvent the food trucks and run the pilot program at Adelaide, Australia. The new trailer must be ergonomically engineered to be suitable and safer for the workspace for cooking (Toups and Carleton 2013). Thus instead of noisy generators, they have been running on the hybrid energy systems that are fueled by natural gas, rechargeable batteries and solar. The social media and the rise of food trucks are linked intimately. Few food trucks have already been found to create their business models across the constant streams of Facebook updates. The next one is the mileage tracking. The reason is that obstacles to the entry in the business of food truck have been lower than various storefront restaurant and retail options. It is needed as anyone gets overlooked (Rai and Tassou 2017). It has cost as the food trucks never move across. They have not only been taking advantage of the shifting tastes but also promoting the higher sense of immediacy and novelty. The leaders should be aware which of the carts have been operating in the neighborhoods and bringing in the most extensive volume. The development of technologies has been making that possible to get the appropriate weather forecasts making considerable differences to the food truck operations. The truck operator has been religiously checking the precise risks of estimates at a very sluggish day at the office. The food trucks have been promoting higher novelty and keeping their appeal fresh. However, this has been looking for settling down the long-term relationships with the customers. The mobile app has been letting the food trucks to push the targeted offers, publish the scheduled and create the loyalty programs (Holmberg, Sternberg and Sjgren 2014). The communications: Regarding the communications, the mobile food platform is the most effective. The determination of what platform or vehicle is to be considered various factors are needed to be found. First of the type of menu is to be determined. As the list needs fryers, flat-top grills and any other assorted kitchen equipment, a full-seized trailer is to be required. Then no so sales planned for a day is to be determined. The number of sales intended regularly; the more storage space is needed. As smaller platforms could sell the same amount of food truck or trailer, multiple trips to the kitchen are to be required for keeping the business stocked for meeting various needs. Then the local parking restrictions are to be determined. Adelaide possesses their set of limits on parking related to the food industry by mobiles. The local municipality is to be checked to seek what has applied to the project (Lee et al. 2017). Next, the kind of atmosphere is analyzed as per as the required concept. As the project needs to be more mobile, the food trailer is the most effective option. Then the local commercial truck restrictions are required. As any food truck is planned, the vehicle restrictions at Adelaide are needed to be known. As per as the limits on the length of the commercial trucks the range of the vehicle used is to be considered. Further, the hugeness of the parking spots is to be determined from where the plan of selling is made. Lastly, the amount of staff members needed to be operated is required to be determined. For instance, as the project needs more than three or four staffs to run the given mobile business in Adelaide, less than about a hundred square feet of the floor space would not be sufficient. The food trailers possess more room for the staff members, storage and equipment (Dorking et al. 2015). The benefits of the smaller number of employees permitted to get a very much lower platform making that easier to fit into tighter spaces of parking. This also helps in saving money on the fuel needed to keep the business mobile. Moreover, the MST or the mobile satellite trailer could be a useful option. This is the self-contained and a turnkey mobile trailer. It is also towable by various small vehicles. As at the location, a wireless hotspot or the emergency communication link can be established in less than ten minutes. This technology is the absolute best value for the trailer of satellite communication on the current market. In the current project, one of the leading hurdles with the fast advent of the food trucks is that Adelaide has its distinct approach to regulate and make that hard to implement the standardized organizations. The regulatory debates have been shaped by various view-points of the local stakeholders (Pessoa et al. 2015). This includes the vendors of food trucks, the owners of local restaurants, and the associations of the restaurants, city officials and consumers. Those regulations have often been reflecting the values of priorities of those stakeholders. At Adelaide, the actively promoted food trailers indicate the mean for spurring the economic activities. However, the city can even face high obstacles to the food-truck friendly regulations highly because of the vocal opposition from the restaurant associations. Various understandings from the project: This part of the management is to be done as per as the definition of the PMBOKGuide. This includes the activities and processes for identifying, defining, combining, unifying and coordinating the different processes and management activities under the process groups (Alvarez 2016). At first, the kind of food trailer appropriate for Adelaide is needed to be determined along with the tools for serving the foods. After the lists of equipment are created, the following step is to find out the quantity of space that is needed. The business must assure to get every specific of all the tools to be included in the trailer (Poulos and Pasch 2015). Further, the layout is to be determined where every element of the equipment is needed to be placed. Here the key terminologies and significance of the management are to be determined. Then the reasons, history and the quality standards are needed to be understood. The discussion also helped in identifying the quality management tools and the use of the plan of the quality management. Then the idea for the quality is considered. Here the needs of the stakeholders and the relevant standards are needed to be identified (Bagheri, Fayazbakhsh and Bahrami 2017). As per as the quality assurance and control, the right measures are needed to be established. The quality of the project is required to be controlled along with dealing with the shortcomings in the quality. Then the class is to be evaluated measuring the performance, retrieving feedback from the stakeholders, understanding the lessons learned and utilizing the consistent development. Project Human Resources Management: Due to the various brevity of the current project team, it has been primary to master the multiple processes for managing the resources as per as numerous obligations. The discussion has helped in adequately estimating the number of human resources required by task estimates. Then the staffs are needed to be selected with proper skills (Toups and Carleton 2013). The expenses derived from the allocating of those resources are required to be planned. Further, the analysis indicates to assure that the funds get enough timing to devote to the project. Lastly, the time deviations for avoiding any delays must be controlled. This could lead to the non-expendable costs. The analysis has been helped in understanding what has been needed to manage the receipt, review, order and the approval of elements from the suppliers. It also specifies the way the relationships are maintained assuring the high level of service required. It is the systematic planning, monitoring, revision and implementation of every channel. This also considered the organization and the dissemination of the latest communication directives (Soltero et al. 2013). The discussion has shown that it has been a significant component to the successful delivery of the project, activity or program. The stakeholders in this project can affect or affected by the current plan. Conclusion: The above project has considered the planning, initiation, managing, controlling and closure of activities regarding the Solar Powered Food Trailers for Adelaide. It has pertained to the particular team to achieve the set of objectives and meeting the specific set of success criteria under a given time and budget. This project could be stated to be the short format of endeavours that have been designed to produce the unique set of products and specific outcomes. This has defined the initiation and finished with the most of the project constrained within time. At the end of the discussion, the outcomes understood from the various project initiatives are demonstrated. References: Alvarez, N., 2016. Regulating the Food Truck Industry: An Illustration of Proximity and Sanitation Regulations.J. Food L. Pol'y,12, p.1. Bagheri, F., Fayazbakhsh, M.A. and Bahrami, M., 2017. Real-time performance evaluation and potential GHG reduction in refrigerated trailers.international journal of refrigeration,73, pp.24-38. Campos, J., Gil, J., Mouro, J., Peixe, L. and Antunes, P., 2015. Ready-to-eat street-vended food as a potential vehicle of bacterial pathogens and antimicrobial resistance: an exploratory study in Porto region, Portugal.International journal of food microbiology,206, pp.1-6. Dailey, D., Robinson, J. and Starbird, K., 2016. Sharing food, gathering information: the context and visibility of community information work in a crisis event. IConference 2016 Proceedings. Djevic, M., Mratinic, B. and Protulipac, T., 2015. Testing Resultes of Trailers for Mixing and Distribution of Livestock Food. Dorking, S., Eisen, P., Godfrey, J., Lopez, R. and Smith, S., 2015. Heartsides Glean Ride: Bringing Fresh Food and Ideas to the Heart of Grand Rapids. Dragan, P.V., Zoran, M.I., Rajko, M. and Aleksandra, D., 2013. Using the error function for evaluation of the mixing trailers food distribution uniformity. InFirst International Symposium on Agricultural Engineering, ISAE-2013, 4th-6th October 2013, Belgrade-Zemun, Serbia. Proceedings. Faculty of Agriculture, University of Belgrade. Franck, K.A. and Speranza, P., 2015. Food, time and space. Ethno-Architecture and the Politics of Migration, p.181. Holmberg, A., Sternberg, H. and Sjgren, J., 2014. Closer Starfish: A research project investigating freight distribution cooperation opportunities in Sweden.Lund, Sweden, Lund University, Faculty of Engineering. Lee, J., Price, J., Kaczmarek, N. and Hamilton, H., 2017. Design and Building a Solar Powered Mobile Refrigeration.Proceedings of Student Research and Creative Inquiry Day,1. Mintzer, R., 2015.Start Your Own Food Truck Business: Cart Trailer Kiosk Standard and Gourmet Trucks Mobile Catering Bustaurant. Entrepreneur Press. Pessoa, M.C., Mendes, L.L., Gomes, C.S., Martins, P.A. and Velasquez-Melendez, G., 2015. Food environment and fruit and vegetable intake in a urban population: A multilevel analysis.BMC public health,15(1), p.1012. Poulos, N.S. and Pasch, K.E., 2015. The Outdoor MEDIA DOT: The development and inter-rater reliability of a tool designed to measure food and beverage outlets and outdoor advertising.Health place,34, pp.135-142. Rai, A. and Tassou, S.A., 2017. Environmental impacts of vapour compression and cryogenic transport refrigeration technologies for temperature controlled food distribution.Energy Conversion and Management. Ringsberg, H. and Lumsden, K.K., 2016. Logistic management of trailers based on the EPCIS standard: A cross-case analysis.Research in Transportation Business Management,19, pp.65-72. Ryan, J.M., 2017. Guide to Food Safety and Quality During Transportation: Controls, Standards and Practices. Academic Press. Smith, M.C., 2014. Meeting dual needs: A novel food bank initiative addressing diabetes and hunger.AADE in Practice,2(3), pp.24-31. Soltero, E.G., Ortiz Hernndez, L., Jauregui, E., Lvesque, L., Lopez Y Taylor, J., Barquera, S. and Lee, R.E., 2017. Characterization of the School Neighborhood Food Environment in Three Mexican Cities.Ecology of food and nutrition,56(2), pp.139-151. Tanas?, L., Brum?, I.S. and Dobo?, S., 2015. The role of short food supply chains in the development of small-scale local producers case study: Harghita County. InAgrarian Economy and Rural Development-Realities and Perspectives for Romania. 6th Edition of the International Symposium(pp. 286-293). Bucharest: The Research Institute for Agricultural Economy and Rural Development (ICEADR). Toups, N. and Carleton, B., 2013. Embracing Disruption: A Cloud Revolution Manifesto.

Pedagogy free essay sample

By creating a supportive and warm classroom climate, the students will become more productive and effective in their learning. On the other hand, the students will be motivated which is closely linked to achievement. Students are very sensitive to classroom environment in which they are placed. So an appropriate classroom environment is essential for learning process to take place. As a result, the students’ achievement will increase as they will respond positively to the environment of the class and also to the teacher. It is important that students are able to create a sense of belonging and trust. Thus, the students will be encouraged to work cooperatively in order to learn. It is important for teacher to understand the characteristics of the students they teach. Through the appropriate classroom environment, students will explore and learn through their environment to achieve their high potential. This will enable them to know who things work, built relationships with others and become problem-solvers. We will write a custom essay sample on Pedagogy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, students need a stimulating environment for healthy growth and development, either cognitively, emotionally and physically. In order to provide an appropriate classroom environment for optimum learning, the class should be well organized and disciplined. In such environment, the students tend to work through specific goals through the guidance and supervision of their teacher and at the same, it prevent disruptive behaviours. Thus all the students will be concentrated in their learning. LAROSE SANTYNA Firstly, an effective teacher should love to teach. The single most important quality that every teacher should possess is love and passion for teaching young people. Unfortunately, there are teachers who do not love what they do. This single factor can destroy a teacher’s effectiveness quicker than anything else. Teachers who do not enjoy their job cannot possibly be effective day in day out. There are too many difficulties and if the teacher is not applying passion in what he does, he will lose credibility in front of his students at a certain time. Secondly, a teacher should be able to relate to his students by going out of their way to find ways to relate each of them. Common interest can be hard to find but good teachers will find a way to connect with the students even if they have to fake it. For example, if a student likes to sing, I can create activities including songs even if I am not interested in singing. Therefore, the student will think that I do and thus naturally create a connection. Thirdly, it is better to be more proactive rather than reactive. Intense planning and organization can ultimately make my job much easier. It is better to plan for solutions to problems that may arise rather than wait for the problems to arise and then try to address them. Being proactive does not replace being adaptive. No matter how well I plan to do my class, there will be surprises. However, being proactive can cut down on these surprises tremendously, thus making me more effective overall. The fourth quality, is that , an effective teacher demonstrates a caring attitude. Even if one loves one’s job, he or she can struggle in this area, not because he does not care but because he gets caught up so much that forgets that his students have a life outside the school. Good teachers know how to balance their relationship with their students without getting too far in t5he student’s life. Once a student believes that a teacher truly cares for him or her, then there is no limit to what the student can achieve. Fifthly, what makes teaching so exciting is that kids learn differently and me, as a teacher, I should find and utilize different strategies and differentiated learning to reach my students. What works for one student, will not work for every student. I must be willing to be creative and adaptive in my lessons to meet all my students’ needs. Next point is that, as a teacher I should be a good communicator either with my students and their parents and their social environment. As a good teacher, I must seek out professional development opportunities and try to apply something new to my class every year. For example, new technology and new educational tools as well as a variety of media. Also, I should be able to push my students harder than an average teacher and challenge them I think so as these are the teachers that I remember and want to thank because of how well they prepared us for life after my time with them and I would want the same for my students. Lastly, as a qualified teacher, I must understand the content that I teach and know how to explain it in a manner that my students understand. There are teachers who do not know the content well enough to teach it effectively. There are teachers who are truly experts on the content, but struggle to effectively explain it to their students. The highly effective teacher both understands the content and explains it well. b)Create the appropriate classroom climate. The importance of establishing an appropriate classroom environment which supports learning as follows: Classroom environment are extremely important for students and teachers also. Everything from the color of the walls to the arrangement of the desks se nds impressions to students and can affect the way a student learns. The emotional environment also affects the learning environment of my students and how well they receive instruction. As a good teacher, I should create a welcoming atmosphere where my students feel safe and willing to share. My classroom should represent the students equally and everyone should know each other. I can use humor in my classes to create a more positive environment. A good physical aspect of the class will encourage the students to learn and participate as students are willing to give their best when they feel at ease. I must ensure that every student has a respectful classroom environment where their contributions matters. Establishing a positive classroom environment where students are respectful of themselves and others will help reduce the risk of conflicts. The type of classroom environment that a teacher creates and encourages can either increase or decrease a student’s ability to learn and feel comfortable as a member of the class. My classroom environment should do as much to foster cooperation and acceptance as the teaching methods that I will use. Classrooms that encourage emotional well-being create an atmosphere for both learning and emotional development. I think that a warm classroom environment can lead to increased academic achievement and a sense of pride for the student himself, the teacher and the school. Classrooms are very public places. Everyone knows who does what and how well or how badly. According to Erickson, performing in school is a â€Å"risky business†, especially for students who do not do well. They have a number of ways of responding, including withdrawing, not trying, or becoming a class clown. All these issues point to the importance of developing a positive environment in learning, a climate in which children and adults feel secure and willing to engage in appropriate risk-taking and know that they will be supported in their efforts. ABDOOLROHOMUN SHAMSHAD Teachers touch the future. They play an important role in the education of our society. The success of this system lies in the abilities and skills of the teachers in managing all their pupils in a learning conducive environment. Pupils differ greatly one from the other in terms of needs, interests and abilities and teachers have to cope with all these so that teaching and learning takes place. According to me, a teacher must develop the following qualities and skills to maximise each pupil’s opportunities to learn: †¢ Knowledge of their subject matter I believe it is very important that a teacher understands his subject matter. There are cases where teachers are unable to answer their students. To be able to teach and explain the content, a teacher must understand it himself first. Also a teacher must continually build his teaching skills so as to find new ways to make teaching and learning more accessible. †¢ Passion/ Love for the job Teaching is no easy job. A teacher often has to face many difficulties. If he does not love his job, teaching may turn out to be a burden for him. In such cases, the teacher will not be giving the best of himself and pupils are likely to lose from this situation. A teacher should be passionate and enthusiastic about his job. This would reduce the boredom that usually arises and create a positive environment for pupils to enjoy learning. Even a simple concept can be made interesting with the help of energy and enthusiasm. †¢ Good planning Planning is the key to effective teaching. A teacher who plans ahead gives a direction to his teaching which results in efficient learning. Planning also implies that the teacher is more proactive; he anticipates problems and identifies possible solutions instead of waiting those to arise. Moreover, proper planning allows for better classroom management. Pupils are less likely to find themselves idle or bored when a teacher plans well his lesson. †¢ Think outside the box Pupils learn differently. A teacher must be able to think outside the box. He must find different strategies to reach every pupil. A teacher must be creative and flexible. A teacher should try his best to incorporate interesting exercises and techniques in making teaching a fun-filled activity that will help in developing interest and curiosity among pupils. The abilities and skills of a teacher as elaborated above are normally reflected in the practices he adopts in teaching. It is also vital for any teacher to create a positive classroom environment for his pupils, both from a physical and emotional perspective. The physical environment which relates mainly to desk arrangement, student placement and classroom structure should accommodate an inclusive learning milieu. If pupils are placed in areas that are best suited for their needs, they will be able to perform better. In addition, if the works prepared by the pupils are displayed in the classroom, this would help in developing a sense of belonging to the classroom and act a sign of appreciation for their hard work. This would help instill confidence in them and encourage them to progress. Furthermore, it is the teacher’s responsibility to value each and every one of the pupils so that each pupil feels special and important. Teachers should treat all questions from pupils seriously and should not intimidate or make fun of them as this would create a dent in their confidence. They should encourage pupils to think, ask questions and also make them participate in group activities so as to broaden their general knowledge. The pupils should also be granted intermittent breaks and interesting/stress busting activities in between the regular learning sessions to refresh themselves. Other strategies to make the pupils’ learning environment enjoyable include: †¢ Greeting students personally and making frequent eye contact †¢ Negotiating rules and routines with them Acknowledging positive behaviours †¢ Using positive language †¢ Using humour †¢ Interacting with them outside the classroom A good grasp of the above presented facts and ideas w ould definitely ease the teaching process and ensure that pupils evolve in a well organized and comfortable environment, which at the same time promotes learning ability. Appendix A Step by step Workings Step by step Workings Appendix B (Worksheet to be filled by group leaders) |MATERIALS |OBSERVATION | | |WHAT CAN YOU SEE? |SALT | | |COFFEE | | |SAND | | |MILK | | |ROCKSAND | | (Worksheet for summative evaluation) Put a tick for materials which is soluble or insoluble MATERIALS |SOLUBLE |INSOLUBLE | |SALT | | | |COFFEE | | | |SAND | | | |MILK | | | |ROCKSAND | | | References †¢ http://www. learner. rg/workshops/socialstudies/pdf/session5/5. MappingARoute. pdf †¢ http://www. govwentworth. k12. nh. us/schoolfolders/krhs/PD%20Resources/Resources/10%20tips%20on%20differentiated%20instruction. pdf †¢ http://www. learnalberta. ca/content/kes/pdf/or_ws_tea_elem_02_diffinst. pdf †¢ http://www. sagepub. com/upm-data/12841_Gregory_Chapter_1. pdf †¢ Cooperative Learni ng Methods: A Meta-Analysis by David W. Johnson, Roger T. Johnson, and Mary Beth Stanne (PDF) †¢ Synthesis of Research on Cooperative Learning – Robert E Salvin (PDF) †¢ Cooperative Learning Structures Can Increase Student Achievement – article by Jeanie M. Dotson [online] : Available at http://www. kaganonline. om/free_articles/research_and_rationale/increase_achievement. php (accessed on 09th November 2012) †¢ Cooperative Learning Lesson Planning articles [online] : Available at http://www. kaganonline. com/catalog/BKCL_Chapter_1/lesson_plannning. php (accessed on 09th November 2012) †¢ http://www. iaie. org/download/turin_paper_bleszynska. pdf †¢ www. iaie. org/download/turin_paper_bleszynska. pdf †¢ http://www. dur. ac. uk/resources/tel/TR-TEL-08-01. pdf †¢ http://www2. lse. ac. uk/europeanInstitute/research/hellenicObservatory/pdf/4th_%20Symposium/ †¢ PAPERS_PPS/EDUCATION_SOCIAL%20EXCLUSION/VALIANDE. pdf †¢ https://web . utk. edu/~cdavis80/EP521/readings/Sork%20Planning%20Educational%20Programs. pdf - Step 2: Children start rolling the clay to give it the shape of a ball Step 1: Children take a piece of modelling clay. Step 5 6 : Children paint the whole â€Å"planet† Step 4: When children have finished modelling the ball. They will have to paint the â€Å"planet† according to its respective colour They will have to paint the â€Å"planet† according to its respective colour Step 3: Children model a small ball representing their respective planet Step 7 8: Children are then asked to fill the description card. Step 9: When the children have complete the description card, they will Have to stick their respective planet on the bottom of the card

Free Essays on Advertisement

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.... Free Essays on Advertisement Free Essays on Advertisement Bare Bodies Victoria’s Secret is an easily recognized brand. I chose to write on a Victoria’s Secret ad featuring their new line called, â€Å"Body Bare†. The ad shows a delicate, skinny, model, with her back slightly arched, gazing into the distance. Her shiny, bronze skin greatens her sensuality and specialized prowess. The dim lighting implies mystery and seduction. This ad exudes an image of pampering and sexiness. It doesn’t depict comfort, but a glamorous model in seductive attire. Lingerie advertisements are designed for women ages 15-30, who are the most likely to wear what is advertised. These are the people who read the fashion magazines in which Victoria’s Secret ads appear. Advertisers are trying to reach the group that is most image conscious. The people behind this ad and others like it have failed to grasp the female audience. This is ironic considering the fact that women are the ones that wear lingerie. Men are the target audience of ads such as this. Lingerie ads picture attractive, barley clothed women. Victoria’s Secret catalogs, runway shows, and magazine ads are all pointedly geared towards men. They specifically target men over 35. At 35 years old, most men are either married or in serious relationships. They spend money on Victoria’s Secret products for the woman in their lives. Advertisements were aired during the Super Bowl. Victoria’s Secret models were even featured in Sports Illustrated. Women are not affected by lingerie ads the way men are. In the Body Bare advertisement, the model’s matching underwear set go perfectly with her unreal eye color. The shadowing creates a slimming effect and this strikes on the nerves of female consumers. Advertisements like these embody the â€Å"perfect† woman, primarily thin, but also almost exclusively white, young, and affluent. Advertisers are not using real women to model their products. This is sending a message to average women that they are... Free Essays on Advertisement â€Å"Look† Magazine November 27th, 1956 The 1950’s was a decade that reconstructed the American dream and cleaned up after the 40’s. Things were structured and strict, and the importance of knowing the difference between right and wrong were common values that were practiced at home. Men were usually the ones that made the money to support the family, and women primarily stayed at home to take care of the family and the home. Society was very different from now, and so was the media. Look magazine, the magazine that I got my advertisement from, was started in the 1950’s and portrayed and advertised many ideals that American families valued. This particular advertisement is for the new Zippo SLIM-LIGHTER and was in black and white. I was at first somewhat surprised that this advertisement had both men and women seemingly as equal and balanced. As you can see, the man is lighting the woman’s cigarette and she is lighting his for him. However, her eyes are closed and his are open. The way I interpreted this gesture is that men look at women for their sexuality and beauty. It is important for the man to be looking at the woman because she symbolizes beauty, purity and innocence. Men relied on women to be naà ¯ve and preciously childlike during these times. Just like the television shows and commercials of the 1950’s, this advertisement reflects the basic message that women are inferior to men. This magazine came out in the peak of the baby boom, when reproducing and creating a family were the most prominent ideals in American culture. On the other hand, the woman has her eyes closed. I interpreted this as the woman is inferior to the man so she can not look at him. However, Elaine Tyler Ma y observes that during this year (1956) reports were suggesting that women were overpopulating as well as other â€Å"inferior† groups of people in society. Although there are reports and other sources that propose that women ... Free Essays on Advertisement There comes a time when we all must get away; weather it be from a stressful job or a frantic home. But the fact of the matter is that the reality of being able to pack all your things and leave on a week long vacation to the Bahamas is not going to happen. This is why in today’s society, there is a ever demanding need the sensation of escape. Because of this need to escape people have turned to several different ways that their need could be filled. One way of escape that is found is our society today is the role that media plays in advertisement. When someone turns on a television in today’s society several types of advertisement is used in order to get people to believe that they need something that they do not. The need for escape is ever changing, and because of this our societies need will never be filled because of human nature that demands more and more until nothing is left to give. There are three main sources that advertisement is found in today’s society. The first and most common is the advertisement that is found on television. One example of this is the Buick LaCrosse commercial, this is where a attractive young women is swept away by the car of her dreams, while she is day dreaming in her shower. This is a perfect example of the need to escape, that illustrates even how something simple as a car can be used as an item of escape. This is one of the many advertisements that us the need of escape to get their product out on the market so. This is not the only way that companies push their material, but because of the demands on vacations, weekend getaways, or a simple evening out on the town. Human sight is the easiest way for companies to endorse their product. It does not take much for the human mind to captured, most of the time is just takes a shinny object or an attractive man or women.... Free Essays on Advertisement Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements....

Half Price Books Summer Reading Program for Kids

Half Price Books Summer Reading Program for Kids Updated for the Half Price Books 2019 Summer Reading Program The Half Price Books summer reading program for kids gives out free Half Price Books gift cards to kids who read for at least 300 minutes during the months of June and July. This program is available  to kids preschool through middle school. The Half Price Books summer reading program for 2019 is called Feed Your Brain Summer Reading Program and it runs from June 1 to July 31, 2019. Looking for more summer reading programs that will score your kids some freebies? Check out my list of the best summer reading program freebies  where you can get free stuff from Barnes and Noble  and more. Rewards Available From the Half Price Books Summer Reading Program If a child reads at least 300 minutes during June and July they can submit their reading log to get $5 worth of HPB Bookworm Bucks for each month. These can be applied to a pre-tax amount of a single transaction. How to Get Free Gift Cards From the Half Price Books Summer Reading Program Visit the Feed Your Brain Summer Reading Program website, and download the Feed Your Brain Reading Log. Theyll need two logs, one for June and one for July. Each day your child reads during June and July have them write the number of minutes theyve read on that day on the calendar. The goal is to read at least 15 minutes each day of the week. At the end of each week, kids can add up their weeks total minutes and have a grown-up initial it. Total minutes for the month can be added up at the bottom of the calendar. After the child has read at least 300 minutes, fill out their name, age, and total minutes, as well as your name, email, and location information. Cut out the completed part of the form and bring it to your local Half Price Books to get your reward. The reading logs are due no later than August 29, 2019. Encouraging Your Child Through the Half Price Books Summer Reading Program When your kids are finished with a week, a month, or the whole program, you can fill out a Half Price Books Feed Your Brain Reading Award to keep them encouraged about their progress.   If you want to make some suggestions on what your child reads this summer, Half Price Books has put together a list of staff picks by grade level, best alphabet books, 40 books every child should read, and 21 books to start babys library. Limits to Be Aware Of The reading program is for kids 14 years of age or younger, in 8th grade or under. Theres a limit of one reading log per month, for each child. The HPB Bookworm Bucks expire August 31, 2019.

Technology in business Assignment Example | Topics and Well Written Essays - 750 words

Technology in business - Assignment Example Taking responsibility for action would be important where working with the customer to find a solution would help the situation. I would also give discount for the next time they visit the cafà ©. I would explain to them that we understand their concern and take responsibility for any inconveniences caused. In doing so, I would explain to them that the children story hour was created due to the customer’s request that have kids. The customers requested the space to enable the children in the community to build a culture of reading and other kids during the summer can read storybooks. The cafà © is built to serve the community at large and would inquire that if they were willing to understand the cafà © situation and program. I would inform him that the cafà © takes his comment with the seriousness it deserves and would come up with an appropriate solution. Finally, I would apologize for the inconvenience by the children and appreciate tis chance for enabling the cafà © to identify a problem that would lead to its growth. I would inform him the cafà © would try to find a separate area for regular customers and a different area for the children and offer discounts for future visits to the cafà ©. The customers viewpoint is unethical about it’s about the rights. The customer has the right to suggest and request anything they please. However, parents also have the right to bring their children anywhere they would want including the cafà ©. To encourage an open line of communication with the customers and still maintain an open forum for the website it is good to appreciate that the event is unusual and that the cafà © values the customers and that the customers will appreciate the business idea of serving the community. The cafà © may decide to open a free forum where customers can be able to leave their comments and suggestions about any issues regarding the cafà ©. All

Geography Discuss how the writings of Henri Lefebvre have influenced Essay

Geography Discuss how the writings of Henri Lefebvre have influenced geographers understaning of the modern city which has been persistently shped by the spaces - Essay Example y of Consciousness (1925), Morceaux choises de Karl Marx (1934), Morceaux choises de Hegel (1938), L’Existentialisme (1946), Knowledge and Social Criticism, Philosophic Thought in France and the USA (1950), Introduction to Modernity: Twelve Preludes (1962), Dialectical Materialism (1968), Evolution or Revolution (1974), Toward a Leftist Cultural Politics: Remarks Occasioned by the Centenary of Marx’s Death (1988), The Critique of Everyday Life (1991) and Writings on Cities published posthumously in 1996. It was through the translation and wide distribution of Dialectical Materialism that he became known worldwide as the father of the dialectic yet has also been hailed as the pioneer of critiques of the city and the ‘spatial turn’ in theory. Following World War II, Lefebvre was greatly impacted by the depression of the people around him who felt alienated from the new forms of work in the newly industrialized nation as well as by the new bureaucratic institutions of civil society. His writings exploring the ideas of Marx and Hegel were burned by the Vichy Regime during World War II and he was persecuted as a Communist sympathizer following the war. It wasn’t until the 1960s that he finally found a position as a professor at a school called Nanterre back in Paris where he was able to continue his work into the study of the cities. â€Å"Nanterre provided an environment in which he developed his critique of the alienation of modern city life which was obscured by the mystifications of the consumerism and the mythification of Paris by the heritage and tourism industries.   These critiques of the city were the basis for Lefebvres investigation of the cultural construction of stereotypical notions of cities, of nat ure and of regions† (Shields, 2002). Within his writings, Lefebvre brought attention to the tendency of academia to place too much emphasis upon the classification of studies as being psychology, sociology, archeology or geography among others,

In part two of Silas Marner Essay Example for Free

In part two of Silas Marner Essay The readers are also told that that Godfrey is in fact, secretly married to Molly Farren, with whom he was a child. Dunstan is the only other person who is aware of this situation and blackmails Godfrey, threatening to inform the Squire, how his handsome son is married to that nice, young women, Molly Farren, and was very unhappy that he couldnt live with his drunken wife. (Chapter 3 pg 22) Godfrey fears the Squire finding out because he worries about losing his position of the upcoming squire, and also Nancy Lammeter, since he must irrevocably lose her as well as his inheritance. (Chapter 3 pg 24) So although we are told that Godfrey is, open-faced and good natured, he also could be considered as a very self centered and self serving character. He doesnt face up to the consequences of his actions, and has secrets which he is not prepared to reveal incase they affect his current life style. Inside, he is very conniving and two faced. When Silas turns up at the Red House on New Years Eve, seeking a doctor, holding a little girl and revealing how a woman is injured in the snow outside, Godfrey knows straight away who it is and is shocked and afraid. He is worried that Molly will reveal his secret to the villagers. There was a terror in his mind at that moment the women might not be dead. (Chapter 13 pg 99) He is more concerned with finding her dead than the possibility of saving her, because it will leave him free to marry Nancy, and his inheritance will be safe. Yet again to the villagers, Godfrey appears to have the best interest of the women in mind, by making sure she is not injured and to be assistance. However his inner thoughts betray his shallowness and his ultimate self interest. Deeper down there was a sense that he ought to except the miserable wife and fulfill the claims of the helpless child. But he had no moral courage enough to contemplate the active renunciation of Nancy as possible as him (Chapter 13 pg 101) Equally, his treatment of Eppie is also self serving. Godfrey has the opportunity to claim her, but chooses not to. Silas says, fill anybody shoes, theyve got a right to take her from me, (Chapter 13 pg 102). His other opportunities include: Marrying Nancy (which he does); Starting a fresh, (which he does); having Eppie in the open, but still wedding Nancy, (Which he does not do) Godfrey is anxious but ultimately his attitude is that his life will be better in the future with Nancy if he leaves his secret behind, if she is [dead] I shall be a good fellow in the future. (pg 101) Whereas Silas embraces Eppie, Its a lone thing and Im a lone thing. (pg 102) This turns out to be a fundamental change in the lives of the two men. After 16 years, Silas life has changed enormously since taking on Eppie. He isnt as shallow, and always worrying about money because he has a loving daughter who loves him. His work has slowed down, and he now socializes with the villagers, and has fashionably taken up smoking a pipe! More importantly, his faith has been restored, and is very content because he believes he has everything. Silas did not highly enjoy smoking but a humble sort of acquaintance in what was held to be good had become a strong habit of that new self which has been developed in him since he had found Eppie. (Chapter 16, pg 124) In comparison to Silas, Godfreys life hasnt turned out so positively. He feels discontent that he hasnt achieved anything in his life, because the use of squire has stopped and he feels that he is less than his father. Unfortunately Nancy and he remain childless, and he has no heir. I wanted to pass for childless once, Nancy I shall pass for childless now against my wish (Chapter 20 pg 151) Godfrey finally admits to parentage because he wants to adopt Eppie, to be able to make her an heir, and continue the family name within the Red House. He wants his child to become a lady and have a better life. Once more, even though this change may benefit Eppie, ultimately Godfreys reasons are self serving. Eppies response to Godfreys offer isnt as he expected. She declines his offer, as she wants to remain with her father that brought her up from a small child. She doesnt want to be a lady. Eppie wants to live in a way she is accustomed to, with different friends on the same social group as her own. Marrying Aaron would be forbidden if she was a lady, as he isnt upper class. On the other hand, Eppie isnt familiar with Godfrey, and doesnt see him as a father. Eppie would be lost without Silas, as they do everything together they drink from the same cup. Eppie fears of Silas going back to his old ways if she leaves him and wants to stay loyal to him, as he was the one who took her in as his own. I cant feel as Ive got any father but one Ive always thought of a little home where hed sit in the corner, and should fend and do everything for him: I cant think of no other home. (Chapter 19, pg 150) With the arrival of Eppie, both mens lives have been changed in very different ways. Silas is content with his life, his faith has been restored and his social life is better than ever. Whereas, Godfrey is disappointed with the arrival of Eppie, as he had all he ever wanted until she arrived, and his secret had been kept safe until then. Silas life in Lantern Yard consisted of faith, love, trust and relationships. After being framed and removed from the church, he decides to move to Raveloe, where he isolated himself from the community. Then his gold was stolen from his home, by Godfreys younger brother Dunstan. While Silas is out, Eppie then appears on his doorstep on New Years Eve, after her mother left her while she was injured. Silas takes her in and cares for her as if shes his own blood, believing she is a gift from god to replace his gold. From the up bringing of Eppie, he manages to bring himself out of isolation and regain his faith, relationships, respect and love. Eppie was beneficial to Silas in more ways than one. In Godfreys life, though, his secrets are hidden from the beginning until Eppie arrives. When he realized it was Molly outside Silas house, he was more concerned with finding her dead than alive, to prevent his secrets from being published. The main opportunity was to claim Eppie, but at first, he thought that his life in the future would be better with Nancy if Eppie was remained unclaimed. Unfortunately Nancy is unable to have children and produce an heir for him. This is when Godfrey realizes, as her biological father, that she could be that upcoming heir he desperately needs, to prevent his name leaving the Red House as a Squire. Godfrey puts forward an opportunity to Eppie, for her to move in with himself and Nancy, as, he would provide her with a better future. Eppies response isnt as he expected she says no! The reason is that Eppie doesnt want to lead the life of a lady, and have to change the social group of which she is part. Eppie wants to remain with Silas and look after him until the end, just like he has cared for her. This choice of Eppies, has rewarded those who nurtured her in this case, Silas. Overall, George Eliot wrote this book as a very moralistic novel. Silas deserved to be loved by Eppie as he provided her with a loving home, family and religion; all out of the goodness of his heart. So when Eppie decides she wants to stay with him, it rewards him and returns his gratitude. On the other hand, all of Godfreys choices were self serving. In the beginning he had an opportunity to claim Eppie from Silas, but failed to, supposing that his life will be improved with Nancy, without the difficulties of Eppie. Later on in the novel, he recognizes he made the wrong decision, as Nancy is unable to produce any heirs to take his place. Once more his actions are convenient for him because, he now realizes that Eppie could take that that position. In spite of this when Eppie declines his offer, he deserves it, as in the past he has been a selfish coward. Therefore it proves that life can change, because of the path you choose to lead!!   Kate Martyn English Coursework! 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Adam Smith :: Political Economist Adam Smith Biographies Essays

Adam Smith Adam Smith, a brilliant eighteenth-century Scottish political economist, had the advantage of judging the significance ol colonies by a rigorous examination based on the colonial experience of 300 years. His overview has a built-in bias: he strongly disapproved of excessive regulation of colonial trade by parent countries. But his analysis is rich with insight and remarkably dispassionate in its argument. Adam Smith recognized that the discovery of the New World not only brought wealth and prosperity to the Old World, but that it also marked a divide in the history of mankind. The passage that follows is the work of this economic theorist who discusses problems in a language readily understandable by everyone. Adam Smith had retired from a professorship at Glasgow University and Was living in France in 1764-5 when he began his great work, The Wealth of Nations. The book was being written all during the years of strife between Britain and her colonies, but it was not published until 1776. In the passages which follow, Smith points to the impossibility of monopolizing the benefits of colonies, and pessimistically calculates the cost of empire, but the book appeared too late to have any effect upon British policy. Because the Declaration of Independence and The Wealth of Nations, the political and economic reliations of empire and mercantilism, appeared in the same year, historians have often designated 1776 as one of the turning points in modern history. The text On the cost of Empire, the eloquent exhortation to the rulers of Britain to awaken from their grandiose dreams of empire, is the closing passage of Smith's book. Adam Smith was a Scottish political economist and philosopher. He has become famous by his influential book The Wealth of Nations (1776). Smith was the son of the comptroller of the customs at Kirkcaldy, Fife, Scotland. The exact date of his birth is unknown. However, he was baptized at Kirkcaldy on June 5, 1723, his father having died some six months previously. At the age of about fifteen, Smith proceeded to Glasgow university, studying moral philosophy under "the never-to-be-forgotten" Francis Hutcheson (as Smith called him). In 1740 he entered Balliol college, Oxford, but as William Robert Scott has said, "the Oxford of his time gave little if any help towards what was to be his lifework," and he relinquished his exhibition in 1746. In 1748 he began delivering public lectures in Edinburgh under the patronage of Lord Kames. Some of these dealt with rhetoric and belles-lettres, but later he took up the subject of "the progress of opulence," and it was then, in his middle or late

William Edwards Deming

Mike LaVine 12/12/12 Individual assignment 2 William Edwards Deming William Edwards Deming was an American statistician professor. He was also considered an author, consultant, and lecturer. Deming is most famous for his work done in Japan where he taught top management how to improve design, service, testing, quality, and sales through many of his unique methods. Deming made a significant contribution the Japan’s economic status for the innovation of high quality products. He is said to have the highest impact on Japanese manufacturing and business of any non-native Japanese person.Deming’s work also grew in the United States and he received the National Medal of Technology in 1987 and the Distinguished Career in Science award from the National Academy of Sciences in 1988. It is stated â€Å"Dr. W. Edwards Deming taught that by adopting appropriate principles of management, organizations can increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty). The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces. †Deming is well known for his Deming system of profound knowledge. Deming said all managers needed to have this system of profound knowledge and it consisted of four parts. First, was appreciation of a system; understanding the overall processes involving suppliers, producers, and customers of good and services. Second, Knowledge of variation; the range and causes of variation in quality, and se of statistical sampling in measurements. Next, the theory of knowledge; the concepts explaining knowledge and the limits of what can be known. And last, knowledge of psychology; concepts of human nature. One need not be eminent in any part nor in all four parts in order to understand it and to apply it. † â€Å"Once the individual understands the system of profound knowledge, he will apply its principles i n every kind of relationship with other people. He will have a basis for judgment of his own decisions and for transformation of the organizations that he belongs to,† says Deming. It is said the first thing that has to happen in this system is the person must be transformed. Once the person is transformed, he will see new meaning in his life. The individual will set a good example, be a good listener and teach others.Deming is also famous for his work in creating the 14 points for management. The System of Profound Knowledge is the basis for application of Deming's famous 14 Points for Management. These principles allowed managers to achieve a better understanding of how to transform business effectiveness. The 14 points were released for the first time in his book, Out of the Crisis. These 14 points are, 1. â€Å"Create constancy of purpose toward improvement of product and service, with the aim to become competitive, stay in business and to provide jobs. . Adopt the new ph ilosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change. 3. Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place. 4. End the practice of awarding business on the basis of a price tag. Instead, minimize total cost. Move towards a single supplier for any one item, on a long-term relationship of loyalty and trust. 5.Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs. 6. Institute training on the job. 7. Institute leadership (see Point 12 and Ch. 8 of â€Å"Out of the Crisis†). The aim of supervision should be to help people and machines and gadgets do a better job. Supervision of management is in need of overhaul, as well as supervision of production workers. 8. Drive out fear, so that everyone m ay work effectively for the company. (See Ch. 3 of â€Å"Out of the Crisis†) 9. Break down barriers between departments.People in research, design, sales, and production must work as a team, in order to foresee problems of production and usage that may be encountered with the product or service. 10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force. 11. a. Eliminate work standards (quotas) on the factory floor. Substitute with leadership. b. Eliminate management by objective.Eliminate management by numbers and numerical goals. Instead substitute with leadership. 12. a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to qua lity. b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual or merit rating and of management by objectives 13. Institute a vigorous program of education and self-improvement. 14. Put everybody in the company to work to accomplish the transformation.The transformation is everybody's job. † I fully agree with Deming’s teachings. I believe the system of profound knowledge is very effective system in engaging all aspects of an organization. It takes into account suppliers, producers and consumers and how they are all interrelated and increases flexibility. I believe Deming’s key principles involve every aspect of the organization to improve output and workmanship as well as working conditions, this includes minimizing total cost for employees, improves management for employees, creates a better working environment, and improves output.As a manager, I would use the 14 key principle points in bettering the working environment for employees. It would allow me to better take on leadership and change in the organization, help to minimize total cost and move into long term relationships with other organizations, influence more training on the job to improve productivity, supervise to help people do a better job, and work as a team with other departments to increase company productivity. I have learned that transformation is everybody’s job and it would give me a whole different outlook as a manager.References Deming, W. Edwards. â€Å"Those Lean Years at Wyoming U. † (2011). Retrieved November 24, 2012, from http://deming. org/index. cfm? content=63 McInnis, D. (2011). W. Edwards Deming of Powell, wyo. : The man who helped shape the world. Retrieved November 24/2012 from http://www. wyohistory. org/encyclopedia/w-edwards-deming Madison, J. (n. d. ). Ed Deming A Pioneer and Prophet of Total Quality Management. Retrieved November 25, 2 012, from http://www. stfrancis. edu/content/ba/stuwebs/biograph/deming2. htm.

Cultural Awareness Essay

Culture and the environment affect a business in many ways. Culture is not simply a different language, a different shade of skin, or different styles of food. Culture, and the environment in which you are a part of, affect the running of day to day business operations of all companies’ day in and day out. This paper will assess how Linda Myers, from the article, â€Å"The would-be pioneer,† (Green, S. , 2011) was affected by the huge culture shock of working for a global conglomerate from Seoul, South Korea. We will discuss what went wrong with Ms. Myers approach to business, Hofstede’s five dimensions of culture as it pertains to the article, and make some recommendations based on the author’s thoughts. Let’s first start by discussing how culture and environment affect management in an institution. A culture and its environment affect the operations of a business because that culture generates practices based on its environment. To clarify, how a business sets its policies is based on cultural exceptions, like politics, points of view, whatever is considered the â€Å"norm† for that environment. In many cultures, it is also safe to assume that women do not have the same pull as a man in charge. An example of how women are belittled can be women in Middle Eastern countries that are forced to wear veils to cover their faces and walk behind their husbands, not hand in hand like in Western cultures. Politics plays a huge part in how a company runs as well. If a country is firm in the belief that men are the only way to accomplish goals and run the government, then companies under that government will more than likely have the same approach. Many countries still believe that men are superior and don’t quite believe that women should be in the workplace. We have seen American culture change to where women successfully run businesses. These gender based assumptions are inadequate to reality, however, some countries still hold on to those beliefs. For Ms. Myers, being successful in America, did not translate to being successful in South Korea. Although she was an executive, she had many barriers that hindered her from adequately helping the company in the ways that she wanted. Hofstede’s Five Dimensions of Culture  Dr. Geert Hofstede created the first four dimensions of culture in the 1970’s after analyzing statistical data from IBM over the course of many years. In the 1990’s he created the fifth dimension after noticing specific cultural differences in Asian countries and their ties to Confucian philosophy. (www. mindtools. com) The five dimensions are as follows: Power/Distance (PD), Individualism (IDV), Masculinity (MAS), Uncertainty/Avoidance Index (UAI), and Long Term Orientation (LTO). I will only discuss a few of these as they seem more prominent to this case. First, let’s talk about the Power/Distance (PD) dimension as it pertains to Ms. Myers in South Korea. Power/Distance (PD), â€Å"refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand â€Å"their place† in the system. Low PD means that power is shared and well dispersed. † (www. mindtools. com) As an example from the article, Myers goes on to say, â€Å"there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level. SK Telecom boasted that they were one of the first Korean cultures to rid themselves of a strictly hierarchal form of running. However, Myers saw that although they said that, they did not embrace that to the fullest. Merely putting something on paper does not constitute practicing the said task. In order for the company to have abolished the hierarchal form of leadership, they would have needed to instill better practices and allow more input from all levels of the company. Masculinity (MAS) refers to how a society views/values the traditional aspects of male versus female roles. This dimension ascertains that men are in the positions of power and women are to be in the home, or hold less valuable roles in the workplace. This example is considered a workplace with high MAS. A workplace with low MAS is considered to have male and female positions; however, those positions work closely together and do not get in the way of the work environment. This traditional view was another obstacle in Ms. Myers’ venture in Korea. The company brought her in to fix their issues with cultural growth, but did not utilize her to the best of her ability. She failed to recognize that the Eastern culture she was working for, did not allow her to have a longer â€Å"leash† like the American/Western companies she had worked for in the past. Uncertainty/Avoidance Index shows how anxiety of workers affects the workplace. High UAI is considered looking for rules and regulations for all situations. There is no â€Å"grey† area and everyone is to operate exactly the same. Low UAI refers to there being less rule writing and more personal growth and interpretation of the conflict or decision. In this article, I would say that SK Telecom had a high UAI however; Ms.  Myers herself was a person working with low UAI. Her anxiety and how she approached situations was not in-tune with the policies and procedures of the company. There were cultural boundaries such as language and expectations that she did not know how to confront. Although she was qualified for the position, she really was not prepared well enough to meet the tasks and policies of the company based on her experiences. The last dimension that really applies to this case is Long Term Orientation or LTO. This refers to how a company values a member’s loyalty/seniority in the company. Men and long time employees have more pull in the workplace. I feel as though SK Telecom valued the opinions of those members who had been with the company for a substantial amount of time. Bringing an outsider in to work, did not work with how the company operated internally. SK Telecom had high LTO and again Myers’ internal operation was with low LTO, a promotion of equality, creativity and individualism. Conclusion In this paper I discussed, The Would-Be Pioneer by Green. We discussed how the cultural differences affected Ms. Myers and how different South Korea is compared to Western culture. We also covered the four of five Hofstede’s Cultural Dimensions that applied to the article. We discussed Power/Distance, Masculinity, Uncertainty/Avoidance Index, and Long Term Orientation, all of the factors that played a part in Myers’ failure as a consultant with SK Telecom. In the future, for those who look to work abroad, we should study as much about the culture as possible. We need to understand as much as possible about the work environment in which we work, if we wish to succeed in a foreign government.

JAMES DEAN CAUGHT IN THE GENERATION GAP IN REBEL WITHOUT A CAUSE essays

JAMES DEAN CAUGHT IN THE GENERATION GAP IN REBEL WITHOUT A CAUSE essays According to actor Jim Backus, "We started out making a routine program picture in black and white (that) was going to be. . . about teenage kids that I thought was going to be a sort of Ozzie and Harriet with venom. Then the reports started coming in on East of Eden, and they (the studio) knew they had a star on their hands" (Alexander, 56). Since Backus was signed by Warner Brothers to star in Rebel Without A Cause as the father to James Dean, his comment on the film as being something similar to Ozzie and Harriet "with venom" should be viewed as highly accurate, for in Nicholas Ray's American masterpiece, the presence of "venom" is easily sensed, due to the various cultural/societal conflicts that erupt between the two opposing sides, being the teenagers and their older superiors. James Dean, in the role of Jim, the non-conformist "rebel" son of Backus, seems to provide most of the conflict through what is now generally described as the "generation gap" which was linked to many social problems in the 1950's when Rebel Without a Cause was in production. Set in the city of Los Angeles, Rebel Without a Cause, considered by many critics as a classic example of American cinema, explores the lives of three teenagers caught within the "generation gap"Jim (James Dean), Judy (Natalie Wood), and John (Sal Mineo), nicknamed Plato. Underneath a rather straightforward story about a clash between mixed-up but sensitive teenagers and their mutual alienation from their parents, Rebel Without a Cause contains many of the traits that often contribute to youthful confusion, such as excesses in material comfort, inadequate and incapable fathers and an alarming desire for an early death. In this regard alone, the film was tragically prophetic for the next two generations of American 2 slipped from mild ...

Proctor and Gamble Essay Example | Topics and Well Written Essays - 1000 words

Proctor and Gamble - Essay Example The products of choice in this paper are Ariel and pampers. Ariel is a cleaning agent while pampers is a personal care product which is applicable mostly to babies to protect them of baby rashes as a result of wetting themselves. The products have been launched in various countries with the aim of diversifying the marketability and scope. Ariel soaps and detergents target all households including offices (WHITE, 2009)). Both high end and low end customers are targeted. The new products for Ariel and Pampers will be launched into the maturing market considering the fact they have been in existence for some time. P & G faces several threats from other companies such as Unilever and Henkel which are firms that are growing very fast. However, there are various opportunities which prevail such as the strong marketing mechanisms that the firm uses and its reputation which makes its product very firm and stable (HOLLIS, 2010).). Price sensitivity of pampers and Ariel detergents Ariel and Pa mpers products are all less sensitive to price. This is because each company has the liberty to sell its product at the price it desires given the different materials required to make the product. The other competitors such as Johnson and Johnson, Unilever have their own products which do compete with the case products hence it can price them according to their own estimation. Product Cost Estimate The product is estimated to be priced according to the size or quantity offered to the customers. It should be noted that Ariel and pampers comes in various sizes and quantities to be able to distribute to various market niches according to the demand in place. It is therefore, important to note that Pampers falls in various sizes and quality similar to Ariel which also falls in different quantities (AMERICAN UNIVERSITY IN CAIRO, 2011). Variable Costs The variable cost in the manufacturing of Ariel is the cost of raw materials which vary due to the economic conditions prevailing in the Un ited Kingdom. Other variable costs include the costs of transportation, the costs incurred on payroll of senior management, costs of floating shares on the stock exchange (HOLLIS, 2010; 33.). Fixed Costs Some of the main fixed costs include; the costs of insurance, costs of advertisement and the costs related to distribution of the products within the country. Other fixed costs include; the cost of utilities such as electricity, water and communications. These costs can be predetermined in advance before costing the products ((KAPFERER, 2008; p. 79). Cost leadership aspects of the products In an attempt to beat rivalry in the market and the increasing level of threats in the market, the company puts more emphasis utilization of the economies of scale. This is because of the high fixed costs incurred in the manufacturing sector which is required to be spread throughout the numerous units (CHERUNILAM, 2010; p. 57). By pulling down the costs incurred per unit cost of the product the ul timate product is then sold at a lower price which fosters the company’s competitiveness in the market (KAPFERER, 2008; p. 79). Market Price The market price is determined by the law of demand and the competitors’ quality of products. The market price of pampers and Ariel depends highly on the consumer preferences and tastes and according to the level of income. The products might have a higher price due to quality but the population does not have the cash to buy the products (DYER, DALZELL & OLEGARIO, 2004; p. 227). Break Even Analysis The breakeven analysis of Ariel and pampers arises when costs of production is exactly equal to the revenue acquired from the sales of the products (Drury, 2008; 2006). At this point the sales revenue equals the

Art appreciation Essay Example | Topics and Well Written Essays - 1750 words

Art appreciation - Essay Example This activity provided steady employment for many architects and sculptors who organized leading workshops in Greece, revolutionizing Greek classical art and architecture. The Parthenon, built by Menesicles and Ictinus, along with the Propylaea (the gateway with the finest paintings and sculpture of the Classical age) crowned the Athenian Acropolis. Other prominent works included The Panhellenic shrines, Delphi (oracle of Apollo) and Olympia (the shrine of Zeus). Delphi (460 BC) is the athlete offering libation of oil from patera (sacrificial bowl) in thanks for victory1. Ancient Greece produced some of the most exquisite sculptures the world has ever seen. The art reminiscence the freedom of movement, expression, and celebrates mankind as an independent entity. The great artisans of that period worked tirelessly to show the world what artistry could do for mankind. They replaced the strict asymmetry of figures with the free flowing form more true to life, through stone and bronze. The Greeks were fond of their history and most of the sculptures that adorned important government and other prominent buildings were those of the Kouros. Kouros statues dominated the archaic period of Greek Art. These statues were reminders of great Greek men and women who lived and died a popular figure. Most of these statues were stark reminders of those who died centuries ago and remain immortal through their artistic brilliance (Greeklandscapes.com, 2007). During the Classical period the charismatic smile that dominated so many archaic sculptures was replaced by a solemn facial expression. Sculptures which depicted violent and passionate scenes betrayed no expression, for the Greeks, their nobles were next to God, and it was their enemies (the barbarians) who were depicted with dramatic facial expressions (Greeklandscapes.com, 2007). This bronze

Site Survey Essay Example | Topics and Well Written Essays - 1250 words

Site Survey - Essay Example However, a huge task lies ahead in identifying and locating suitable buildings where these training centers will be set up. A lot has to be considered in identifying this structure because they have to be already in existence and not newly constructed for this purpose (Parkinson, 2001). Therefore, one has to take into consideration the building’s location, volume; distance from major traffic routes and also the effect on the community regarding the structure development in usage (Fowler, 2002). Three potential sites were chosen for an adult education and community centre in this subject. The first site is The Hillingdon House. This building sits at the heart of the St. Andrew’s Park, London. It is a grade II listed three story building built in the 1717 and was used as a hunting lodge, a residence, a training centre for members of the RAF in the 1918 during the war among others, and now the building is currently vacant containing office accommodations used by previous o wners (ASLIB, 2002). The second site is The Stratford High Street Property. This potential space is available at 252 Stratford High Street, Stratford London. It is spacious and can accommodate a good number of people. It is at the heart of M25, at the junction with Rick Robert’s way (Dobson, 2002). ... Plus features and drawbacks for the potential sites Plus points for The Hillingdon House are centered mainly on its location and atmosphere. The atmosphere surrounding the building is serene which makes it a suitable place for a training center. The building is located among some residential area so people can walk there without the need of transportation. The building has a parking space, and there are other parking spaces within walking distance to the building which makes it even more perfect. The building is also located within walking distance from many transport links. The only disadvantage of the structure is that it is not located in a significant market centre; where it would have been accessible to people living in other towns as well other than Holborn town. The advantage of The Stratford High Street is; it is within walking distance for residents in the city. Transportation is excellent with several bus routes and Stratford High street (DLR line) station being located app roximately 300 meters form the premises. This makes it very easy to access it. The building’s position could also be a disadvantage because it is right in the middle of traffic; which means that there could be a lot of noise and other distractions which are not suitable for a training center. The plus point of the Dreams Curtains Designs is; it has the ability to hold a large number of individuals. This structure can be accessed on foot. There is a large parking space that can accommodate over 90 vehicles. The significant disadvantage of the site is; the presence of another adult learning center. Chosen potential site I will base my research on the third building, the Dreams Curtains Designs.

Assignment Dissertation Example | Topics and Well Written Essays - 1000 words

Assignment - Dissertation Example Evaluate its overall physical infrastructure, accompanied by its marketing and compatibility factor consideration with other technologies. The dissertation would further allow for clear understanding of the technology incorporated in VOIP, which will be done so through critical analysis and comparison with other technologies present. Abstract: Using the broadband to better services in form of telephone options define the core purpose of VOIP. Outlines: Understanding the working of VOIP, the technologies incorporated its strengths and weakness, potential advantages and possible areas of improvement would be investigated in the overall dissertation. The project will broadly consist of the introduction and abstract part, followed by the literature review part which would investigate the methodical and periodical work that has been conducted over period of time in the field of VOIP and other communication technologies. Work of different experts and technologists who have researched in th is field would be brought to light. This would be followed by the research methodology phase of the dissertation which would include the explanation and discussion of the ground level activities and facts related to VOIP. Finally the last part of the dissertation would constitute the findings and analysis portion which would allow for better implementation of the technology in the physical domain. Using the software is also part of the overall project for purpose of pilot test and evaluation. Software tool application would enable for practical demonstration of the VOIP features, its services and its compatibility with other underlying technologies and hardware applications. Software compatibility and designing a software manual according to the desired technological requirements is another core function contained in the overall project. Literature review: The concept of VOIP gained prominence in the early days of 21st century when the technology took a shift towards further enhance d means of communication in form of the video enabled services and remote connectivity. With focus on virtualization and making use of digital means to avoid the physical journeys VOIP was adopted. VOIP was the main demand of the business enterprises who sought online activities in order to avoid the physical travelling and other physical activities associated with dealing with the partners. The earlier traces of VOIP can be traced to the mid 1990s (Kelly 2011, 74) when a sound card set of headphones and internet connection would allow for connection establishment. With time, the overall domain got expanded and the business enterprises gained interest in this field and also the common users and thereby it started expanding and a new set of standard in form of VOIP. Evaluation Criteria: VOIP is a complete set of technology that incorporates various software packages and elements, along with hardware components. It has a complete infrastructure in its own which facilitates the service s that are being provided over the infrastructure of VOIP. Configuration: VOIP entails the use of adapters, routers, soft phones; dedicated VOIP phones are few of the elements that constitute the physical layer configuration requirements of VOIP. Criteria for determining the success: The success would be gauged in terms of its implementation, its overall affectivity and impact on the overall

The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home grooming services for pets, providing the expert loving pet care that the same as the owners would provide. Our target customers are toward the pets owners especially for those who are singles with one or more pets or both working full time parents with poor time availability. Aussie Pet Mobile supplies different kinds of pet grooming services for releasing people from dull housework in washing pets. The pet care industry has seen growing tendency over the last ten years throughout Australia. Although the pets owners are below in the average of national, the density of pets is still visible in Canberra. Based on the target market segmentations, the analysis indicates that the pets owners are willing to spent money in the pets care services as they treated their pets as family members. The environment in mobile pet grooming industry is being regulated strictly by environmental and legal factors. While there are currently 11 companies providing mobile pet grooming services in ACT, only three of them are oligopoly to provide expert services. Compared with other major competitors, providing expert services in affordable price is the promise of Aussie Pet Mobile. To better compete in the fierce environment, the situation about SWOT and competitors analysis will be given by identifying the position of APM business. The recommendation based on 4P analysis suggests plan to assist APM in obtaining brand equity and market share. Then the recommended survival chain plan will be provided to assist the APM business in customer profitability, employee productivity, and internal and leadership audit. 1. Introduction In nowadays, the trend in raising pets has significant increased due to the rapid changes in peoples lifestyle. The subdivision in pet care industry has become more and more important according to the tendency. This is a decartelisation industry that derived value to pet owners to obtain market share, not only for the direct consumption such as foods, treats and accessories, but also related with pet care services like grooming, training and dog hotel and so on. To distinguish with traditional pets grooming salon, a new style which through appointment and coming direct to the home services has been launched. It is undeniable that with the changing in the technology, globalisation has provided various opportunities for this emerging industry. However, the potential problems will be exposed in the practice. The marketing report will evaluate on the environmental and situational impacts, and target market will be pointed out. Based on those analyses, the recommendation for the Aussie Pe t Mobile will be illustrated in terms of product, price, promotion and place. 2. Objectives The objectives are settling out based on the corporate, and marketing factors. For corporate perspectives, Aussie Pet Mobile has commenced on the successful marketing strategy and participates in the leadership in the industry. It aims in provide great value to all customers, and developing uniqueness and differentiate services to the public. On the other hand, for the perspective of marketing strategy, APM has positioned four goals in different aspects to gain competitive advantages. To recover into financial recession, it aims to achieve mutual practice on cost-efficient and differentiation strategy and becoming the best choice of Canberra within 2 years. To break even to cover all costs requires more profits that including vehicle costs, wages, direct materials and overhead costs. To encourage employee productivity and control costs in the manner of workers in obtaining business production efficiency in the social aspects. On the personal perspective, the managing on the customers relationships and brand image can support the process in generating revenue. Lastly, in maximising the using eco-friendly and nature materials and water saving will lead to implement sustainable development for the business. 3. Company Description Aussie Pet Mobile was formed in 1996 in Australia, and further expanded into global headquarters in the America in 1999 (Aussie Pet Mobile 2013). It regarded as the top brand in driving to home pet grooming services in the worldwide. The later on in introducing the franchise operations have become the most important strategy in developing their business scale. And the franchise chain is growing rapidly and currently faces totally over 400 territories serviced everyday through eight countries. They are continuously reinvented themselves to the evolution of pet grooming services to achieve customers satisfaction. They are commitment to the quality, flexible and loving care services to pets, and also to provide convenient to pets owners. 4. Environment Analysis 4.1 Economic environment According to Australian Bureau of Statistics (2012), the unemployment rate of ACT was 3.4%, and down from 4% in the previous year whereas lower than 5.2% of the national rate in 2012. Moreover, the average weekly earnings of Canberra are steadily increased up to 1,554.5 while the average rate in this state was 1,333.5 in the last year (Australian Bureau of Statistics 2012). Those data would indicate that the people in ACT have surplus on it budget to afford pet services. In the Australia, people are most enjoyed in spending substantial amount of money on pet care as they treated pets like their family members. Since there is a stronger signal in Canberra economy, the survival possibility for new business like pet service will be feasible. Referred to the evaluation of Headey (cited in Australian Companion Animal Council n.d.), the annual contribution of pet industry is around $4.74 Billion which becomes one of the largest industries in Australia. Overall, the mobile pet grooming indu stry is a fast growing industry that has great opportunity to expand in its best interest. Social Environment In many ways, pets have been treated more like love substitutes where children are undertaken in modern industrial society. Particularly, pets could be trained in a kindly way which is easier to love and helping owners to become sociality and more adequate tailored new lifestyle (Nast 2006). From physical activity perspective, pets become a kind of social support when they are owners exercising. A recent study reported that 31% of women who has no pets or job were less likely walk for exercising their bodies (Bell et.al. cited in Cutt 2006). The regular exercise is now playing a key role in a health life and prevention from illness. In targeting of Middle age adults, a national campaign in Australia is aimed to achieve small walking exercise everyday in order to make people involving in social marketing and social cognitive (Booth et.al. 2011). Indeed, walking with dogs could bring more attention, and can encourage communications between people. As advocates of making pets included i n the factors of social capital and community, pet owners will engage in green living by taking care their pets. Environmental analysis For the mobile pet grooming business, the most potential problem could be polluting. According to the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this kind of business must strict complying with the regulation to avoid potential liability or fines (Environment and Sustainable Development 2012). The operator should consider how it might impact on the environment, such as water, land or air. Also, the noise pollution when you are working should be taken into account. For the water using to wash pets, there is limited amount to use, and avoid wastewater to flow into stormwater system. Ensure no spilling of chemicals or detergents to pollute stormwater, and the maintenance of machines should be regularly checked. The rubbish such as fur, nails and other wastes should be collected into general garbage and disposed it to participate in the environmentally friendly action everywhere you working. 4.4 Technological environment The technological environment is the most important part to support mobile pets grooming service. In relation with the working, the portable pets washing area as opposed to the fixed location should have enough space and well equipped to assist grooming service. Furthermore, to better competitive in this industry area, an improvement on water saving or recycling technology should be designed to help this business to survival, such as speciality shower heads or changing washing times. Also, the development of internet in head office must be appropriate built for the purpose of database design and customers feedback receiving. The benefits are easy to track employees work, build customers profile, and response to claims, which might further assist in creating brand image. As for a mobile pet grooming business, the calling system of direct interaction between customers should be well built as the core technology of company. 4.5 Legal environment The responsibility of pets grooming services is set up by Australian Welfare Code of Practice, and such standards in aim of providing protections during pets mobile services. Animal Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are aim to enforce these legislation in Canberra (Urban Policy Analysts and Town Planners 2006). These regulations have been put in place to monitor from the time of transferring custody rights of pets, and until it return to the pets owner. Also, there is the need of registration of vehicle and trailer for the vehicle that using in mobile pets grooming. From protection environment view, as I concluded in above, there is an offence to pollute stormwater system, and the Environment Protection Authority will manage the noise pollution while they received complaints (Environment and Sustainable Development 2012). Political environment The Australia Government do have policies to protect small business development. It aims in providing fair competitive environment for new growing business, and the regulations will guide small business in respect of their businesses operating, such as workplace health and safety, workplace relations, financial and other professional services and so on (COSBOA 2013). 5. Situation Analysis 5. 1 SWOT Analysis 5.1.1 S-Strengths Mobile pet grooming services can offer great value to pet owners. Firstly, customers can obtain exclusive time value from Aussie Pet Mobile. Since it is directly come to the home services which conveniently benefit for customers saving time. Secondly, as the services can come to the home of customers, it offers place value to them. Compared with the other retail stores, the advantage of flexible place can provides customers to release from shuttling between two places. Thirdly, customers can gain form value through services including grooming, bathing, nail-clipping, ear and dental care and so on. Moreover, because of it is an Australian wide franchise store, the quality of product or services has a warranty to customers and the company has capacity to provide superior services. Lastly, they have follow-up customer services which enable enquiry and feedback to reduce cognitive dissonance ( ). 5.1.2 W-Weaknesses There are many factors which might exposes problems in practice. Many people, against pet mobile services, are willing to wash their own pets to save money. To some extent, there is a majority of customers doing by themselves unless the need of trimming. The weakness relates with facilities and profession skills also harmful to business success. As pet mobile services need to rely heavily on vehicle use, this will lead on extra cost like petro, vehicle and registration and insurance. The possibility will be created in enhancing the price of services as those values adding cost happened. Besides, the requirement of qualifications and training on staff is essential to survival in the pet grooming industry. As the process directly contacts with pets, the knowledge of breed, behaviour, and health issues are required by the groomer. 5.1.3 O-Opportunities For Aussie Pet Mobile, there are some factors that can be improved to strengthen its services. As there is a large amount of pet owners in Canberra, the trend for pet grooming services will quickly grow. Especially for dog, it is the most adequate pets to washing and grooming, AMG can provide benefits to the busy dog owners and the communities they are part of. The improving on the washing facilities can assist in the effectiveness on pets grooming and saving water. Using media resources to promote in public influences can help in obtaining market shares and awareness. Although it is a franchise company with scale, the influence in the Canberra area still need more efforts. Also, to build its brand image and good reputation, excellent and professional services can create great opportunity for AMGs business. 5.1.4 T-Threats The negative impact will be carried out in internal and external environment. First of all, there are lots of different sizes pet services existed in the market, not only for mobile pet grooming services, but also various local dog washing venues. Indeed, as it is simply to set up, new competitors may easily enter in the market. Mobility can provides the lowest cost on build new mobile pet grooming business due to there is no requirement on the permanent shop. Furthermore, the external environment, which is economic recession, might encourage customers to wash pets by themselves to save money other than waste it in unnecessary ways. 5.2 Competitive analysis 5.2.1 Competitive advantage The Aussie Pet Mobile can gain competitive advantages in its marketing strategy. Firstly, the positioning strategy requires it providing outstanding services in affordable prices. 5.2.2 Competitors analysis The market of mobile pet grooming in Canberra is highly concentration competitive environment. The oligopoly occupied by three businesses in ACT area which are HydroDog (Blue wheelers), Aussie Pooch Mobile, Jims Dog Wash and Jams Dog Wash. In addition, there are listing 11 competing mobile suppliers in Yellow Pages (2013). The market in Canberra is volatility as there are new players continuously entered in. The potential threat could be some small family-based businesses, such as Sparkling Paws Mobile, occupied the market share quickly in specific region. For Sparkling Paws, it provides cost-efficient services in lowest prices. As it is family based, it normally uses home to operate business, and it can easily built relationship with neighbours. However, on the other hand, with respect of business size where small businesses may hardly survival in expanding their business strategy in short term. According to below positioning map of major competitors, it can be seem that HydroDog and James Dog Wash provide high standard services which also results in high price charging. Especilly for HydroDog, where renamed as Blue Wheelers, it aims in developing expert in modern technologies, products and new areas of customer service. The unique blue dog mobile salon is equipped with top of the range grooming and washing facilities such as air conditioning, specialist washing treatment and so on (Blue Wheelers 2013). While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50,000 (Franchise Survey 2009), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile 2013). The operators in Aussie Pooch Mobile are specialist in pets stylish and massaging, and the services are in affordable price. 6. Target Market Segmentation 6.1 Geographic The population of dogs in Australia has increased significantly to 3.41 million whereas the cat population was 2.35 million in 2009. With the growing tendency in population of Canberra, the number of people has increased to 367,800 in 2011, which represents 15% growth rate compared with ten years ago(Australian Bureau of Statistics 2012). A survey conducted in 1993 (Revill 1994) that the estimation of the dog population in ACT has reached 36,000, and the number of amount will become extremely considerable at nowadays. Examine on behaviour of raising pets is considered their pet as part of the family and further indication in willing to cost money in their pet (RSPCA, 2005). The largest suburb population in Canberra is distributed in Belconnen area, and followed by Tuggeranong with 90,700, 89,300 respectively (ACT Chief Ministers Department 2010). This information makes it clear that there is more possibility to promote mobile pet grooming service in those areas. Since Belconnen is th e town centre of Canberra, of those people who leaves in there might pursue more convenient services for available releasing themselves from fast lifestyle, as well as taking care of pets. As Aussie Pet Mobile is a drive in service which could be directly in front of customers door, the distribution requirement has very less limitation on this company. However, there might be more demand in the large population of suburbs. Demographic There are several aspects to support people in raising pets. The more important aspect is financial capacity to sustain the expenditure on pets, as the cost varies from food, care, to veterinary services. According to the analysis above, the average earnings of Canberrans are beyond the national rate which indicates they owned substantial money to afford pets services. For the different group of people, household with young kid, in which is aged bellowing 5, were less possible to keep pets compared with those families who have children in school age. The trend grows consistently with the age of child, and with three-quarters of families raised pets where the aged of their child among 10-14 years old (Australian Bureau of Statistics 2012). The married couples with dependents have the largest proportion to own pets in all household types whilst lone parents were the second percentage with 49% and 41.1% respectively, and typically women are the major carers of the pet (RSPCA 2005). For those people who have pet, they could be identified as the potential customers for Aussie mobile pet grooming service especially for married women and lone parents who also need work and taking care about family and pets. Psychographics The influence of social class could be affected by three aspects: income, occupation, and education level (Perner 2012). As pet grooming services from Aussie Pet Mobile grooming are not cheap, with starting $55 per dog to $90 and the price varying depends on the size of pets. As for occupation of pets owners, the impact might depends on the how many available times are pets owners having, as well as income. For a busy worker, he or she might focus plenty of time on work to gain more personal values and salaries, but less time to look after pets. In other words, of those who have to constant to work, they are more likely to seek for mobile pets grooming services. Since there is a positive relationship between occupation and income, the regular worker will have less time but enough money to consume in Aussie Pet Mobile. Also, the impacts of income are obviously important in relation with purchasing pet grooming services. In a nutshell, the middle and upper class have more chance to uti lize the services. For the people who are attracted packaging more important than quality, such as aspirer, and have social awareness and respect value of time and curious about new thing like reformer, will be the majority group in consuming mobile grooming services. Behavioural For the time poor pets owners, also recognised as regular user, they are more likely to take repetitive purchases and heavily relied on the mobile grooming services. These group of people involve full time singles who own one or two more pets, both working parents with pets, and active no child couples who both have full time works, and enjoy in the social activities other than trifling chores. For example, they are tired with washing pets by themselves. After these groups are aware of coming front pets grooming services, and have experience in it, they might continuously use this services as it free them from consuming and limitation of time. Secondly, there might be some occasional users that potentially purchased mobile grooming services. For example, on special events, some local vets might wish to keep up with demand, and utilised their service referred to Aussie Pet Mobile services via discount deals. Also, some customers might curious about coming-to-home pets grooming service s and want to have a try, or they are busy at some specific time. In a word, there are two types customers to use Aussie Pet Mobile services, one is constant users who are lack of time to wash pets, and the other one is occasional users that are potentially demanded on services. 7. The Marketing Mix 7.1 Product Recommendation The Aussie Pet Mobile provides variety of services to customers including washing, clipping, teeth brushing, and puppy cuts and so on. It developed 15 Steps of grooming for all breeds of dogs and cats. The process includes cleaning the ears and the eyes and clipping the nails. The full brush is doing before and after the bath. In the shower, they use completely eco-friendly and nature shampoo and conditioner and double rinse after that. They will do trimming of the paws and feathers if you required. They will treat pets tasty food after a little fragrance. However, the services that APM provided are similar compared with other mobile pet grooming business. To better differentiate itself, the expansion on the services is vital for the long-term development. The designed services towards different group of pets that is important to differentiate it from all kinds of pet grooming business not only for the mobile grooming services. The designed services can be carried out in terms of different types of pets, but also develop it into all area. For example, the 15 Steps grooming services are mainly toward to dogs in terms of its physical characteristics. However, the services in treating cats should be carefully evaluated as it is not friendly pets to strangers. The designed services should be aimed in making cats more comfortable and ease in line with its physical and behaviour features. Also, providing different classes of services can gain more loyalty customers. The alternatives of choices in services will lead in the changing on the expectations from customers (Wells Foxall 2013). For instance, rich customers might look for the expert services whereas normal customers expected affordable price in suitable performance. The other area se rvices could be developing on consulting working, guarding and training to pets. The consulting and training services can contribute on the promoting their expertise in branding. 7.2 Price Recommendation The price decisions are always the most important component in the companys marketing strategy. Also, it cannot be ignore that reasonable price, continue with product quality, are the two ingredients in balancing marketing mix (Magrath 1986). The price of Aussie Pet Mobile is determined by service driven factors. There is a difference between small and large pets with the range from $55 to $90 depend on the weight (Aussie Pet Mobile 2013). Considering with services that APM provided, it is included driving come to home, 15 steps processing on the pets. The costs might invisibly absorb profits as there are some non-value adding activities. Price variables, including retail price, bargaining purchase, allowances, creditability, influence the testing of acquisition value by customers (Atamin et al. 2010). To maximise it pricing power, the cost leadership and differentiation strategy should be mutually used to compete with the other businesses. For the cost leadership strategy, the measurement of cost drivers is essential. There are many factors which might result in cost adding. For example, the driving come to home services will lead to cost on petrol. However, the suggestion would be to better arrange the operators in bustling region. As for an operator, the charge of business in only Belconnen area is more efficient than rushing on the road between Tuggeranong and Belconnen. Also, once the business targeted on 15 steps services, the evaluation on the repetitive activities should be carried out. Since there are two brush and two rinse activities included (Aussie Pet Mobile 2013), the usage of water and shampoo and cond itioner will be increased. The control on the consumptions of first time will lead more cost-efficiently not only for water saving, but also for retrench on direct materials. The differentiation strategy is based on the assumption of setting different classes of services. Then the value-based pricing could be implemented in high class services as it is the perception value (Kotler et.al. 2013) that high level pets owners expected. 7.3 Promotion Recommendation According to Atamin et.al. (2010), it stated that promotion is increasing the satisfaction of the objectives and influence the perceptions of target consumers to facilitate exchange within customers and company; also it contributes in effectively and efficiently communicating the decisions of business strategy. The general approach is through the using of television, radio, and printed advertisements in the geographic areas to hold the likelihood of repeat purchase. Especially in the downtown centre of Belconnen and Tuggeranong, the degree of publicity in public area for Aussie Pet Mobile, should be extremely enhanced in busy hours at the weekends. For example, increasing repetitive advertising on TV in shopping centre or famous restaurant in lunch time could strengths the memories of APM in relative with lower advertisement costs in whole day. The highly repetitive advertisement in specific times will increase the informing indication to customers (Quester et.al. 2011). Also, the customer promotion tools can be used to help APM gaining more market share (Kolter et.al. 2013). In some large occasions, such as public holiday, APM can send operators to bustling area in volunteer washing pets, and also hand out redeemable coupons and discount offers. The designed vehicle of APM could be the best spotlight to attract customers attentions because of it is the vital services operating tool, and it is the first thing showed up in customers mind rather than groomers. Besides, the trade promotion tool can also be implemented. Since the group buying activities are in growing tendency, APM can offer some allowanced discount in great value through internet marketing. Also, for the business to business purpose, Aussie Pet Mobile grooming can integrate their services to local vets or dog hotels during the busy periods. These services can keep up with demand and on the basis of promotion deals. 7.4 Place Recommendation Atamin et.al. (2010) said that the place are related with channels of distributions that delivering the product to the target consumers. However, because of pets groomer are directly toward customers to supply services, there is no distribution channel or through middle man sales. As it is free from place limitation, Aussie Pet Mobile may obtain place flexibility due to its particular types of business form. The shifting places will provide a mobile billboard advertisement for this business. To make sure of telephone number and website are on the appearance of van to promote business in everywhere. On the other hand, to build long term relationships with customers, the necessity of setting head office in local area is important. The function of this office is to manage consulting and job arrangement. And further in expanding their business provides a series of exclusive pet care work such as looking after pets when owners are away, and training pets to achieve sustainable development . 8. Overall Recommendation Aussie Pet Mobile is the largest franchise mobile pet grooming in the world (Franchise Help 2004). However, it is a stranger in the market of ACT. To increase brand equity, APM needs to focus on generating awareness quickly and differentiation. In order to obtain market share and brand loyalty, the survival chain should be audited based on the development. There are three factors that need to be attention. Firstly, the profitability and growth drivers are derived from customer loyalty. The action is on increasing brand-building media weight by participating more advertisement campaign. Television is recommended for the ability to draw massive attention. To use free social media might be a slow way to promote its brand, such as Facebook and Twitter, but still an appropriate way to run. Online marketing is an effective way to reach all kinds of customers, such as involving in the group buying sellers to offer discount package of services. Moreover, making some actions are toward target users through segmentation targeting. For the time poor regular workers, they might have less time on surf online to access discount information, so the information posters could be deliver to the mail box. For married women who have pets, the using of word of mouth can be developed in asking them to invite friends in consuming services and receive discount on their purchase. As women are the major carer of pets, they always consider about the value in using services. Secondly, the value derives from employee productivity can directly assist in achieving cost-efficient purpose. The efficiency and effectiveness is about how much resources being used in achieving organisation goals (Hupper Ishikawa 2005). A high performance employee will contribute to reduce costs as he or she has more productivity with respect of time range and direct materials costs. Lastly, a leadership and internal quality control underlies the survival chain success. The study on the market research and feasibility to seek suggestion from publics will help Aussie Pet Mobile easily entering into the market. With the brand audit, approachable suggestions and complaints from customers will help the business to track the problems. It demands to design on the website to provide a space to share experiences, such frequent asked questions, and blog builders incorporation. The voices from employees, including complaints and feedback, can directly influence the quality in services as it is the power of internal audit. 9. Budget To implement survival chain plan, associate costs should be taken into consideration. The typical costs are covered in advertisement on TV, negotiating deals with group buying, the printing cost of posters, labour cost, research and development such as questionnaires and information system design like website. According to Franchise Survey (2009), it stated that the initial investment of Aussie Pooch Mobile in capital is AU$25,000 $50,000, the estimated weekly turnover is $1154 whereas the estimated weekly marketing costs are $40. We can assume that the business scale is similar with Aussie Pooch Mobile, so the cost model is still same as their structure. However, although there is an economic inflation in nowadays, there will be slight increase in the weekly revenues as Aussie Pet Mobile is not charge in premium prices on the services whereas there will be great increasing on the costs. The result will be minimizing on the APMs profits. Obviously, the cost leadership strategy shoul d continuously implement throughout the businesss operation. 10. Conclusion In conclusion, the report mainly demonstrates the environmental factors influencing on Auss