Site Survey Essay Example | Topics and Well Written Essays - 1250 words

Site Survey - Essay Example However, a huge task lies ahead in identifying and locating suitable buildings where these training centers will be set up. A lot has to be considered in identifying this structure because they have to be already in existence and not newly constructed for this purpose (Parkinson, 2001). Therefore, one has to take into consideration the building’s location, volume; distance from major traffic routes and also the effect on the community regarding the structure development in usage (Fowler, 2002). Three potential sites were chosen for an adult education and community centre in this subject. The first site is The Hillingdon House. This building sits at the heart of the St. Andrew’s Park, London. It is a grade II listed three story building built in the 1717 and was used as a hunting lodge, a residence, a training centre for members of the RAF in the 1918 during the war among others, and now the building is currently vacant containing office accommodations used by previous o wners (ASLIB, 2002). The second site is The Stratford High Street Property. This potential space is available at 252 Stratford High Street, Stratford London. It is spacious and can accommodate a good number of people. It is at the heart of M25, at the junction with Rick Robert’s way (Dobson, 2002). ... Plus features and drawbacks for the potential sites Plus points for The Hillingdon House are centered mainly on its location and atmosphere. The atmosphere surrounding the building is serene which makes it a suitable place for a training center. The building is located among some residential area so people can walk there without the need of transportation. The building has a parking space, and there are other parking spaces within walking distance to the building which makes it even more perfect. The building is also located within walking distance from many transport links. The only disadvantage of the structure is that it is not located in a significant market centre; where it would have been accessible to people living in other towns as well other than Holborn town. The advantage of The Stratford High Street is; it is within walking distance for residents in the city. Transportation is excellent with several bus routes and Stratford High street (DLR line) station being located app roximately 300 meters form the premises. This makes it very easy to access it. The building’s position could also be a disadvantage because it is right in the middle of traffic; which means that there could be a lot of noise and other distractions which are not suitable for a training center. The plus point of the Dreams Curtains Designs is; it has the ability to hold a large number of individuals. This structure can be accessed on foot. There is a large parking space that can accommodate over 90 vehicles. The significant disadvantage of the site is; the presence of another adult learning center. Chosen potential site I will base my research on the third building, the Dreams Curtains Designs.

Assignment Dissertation Example | Topics and Well Written Essays - 1000 words

Assignment - Dissertation Example Evaluate its overall physical infrastructure, accompanied by its marketing and compatibility factor consideration with other technologies. The dissertation would further allow for clear understanding of the technology incorporated in VOIP, which will be done so through critical analysis and comparison with other technologies present. Abstract: Using the broadband to better services in form of telephone options define the core purpose of VOIP. Outlines: Understanding the working of VOIP, the technologies incorporated its strengths and weakness, potential advantages and possible areas of improvement would be investigated in the overall dissertation. The project will broadly consist of the introduction and abstract part, followed by the literature review part which would investigate the methodical and periodical work that has been conducted over period of time in the field of VOIP and other communication technologies. Work of different experts and technologists who have researched in th is field would be brought to light. This would be followed by the research methodology phase of the dissertation which would include the explanation and discussion of the ground level activities and facts related to VOIP. Finally the last part of the dissertation would constitute the findings and analysis portion which would allow for better implementation of the technology in the physical domain. Using the software is also part of the overall project for purpose of pilot test and evaluation. Software tool application would enable for practical demonstration of the VOIP features, its services and its compatibility with other underlying technologies and hardware applications. Software compatibility and designing a software manual according to the desired technological requirements is another core function contained in the overall project. Literature review: The concept of VOIP gained prominence in the early days of 21st century when the technology took a shift towards further enhance d means of communication in form of the video enabled services and remote connectivity. With focus on virtualization and making use of digital means to avoid the physical journeys VOIP was adopted. VOIP was the main demand of the business enterprises who sought online activities in order to avoid the physical travelling and other physical activities associated with dealing with the partners. The earlier traces of VOIP can be traced to the mid 1990s (Kelly 2011, 74) when a sound card set of headphones and internet connection would allow for connection establishment. With time, the overall domain got expanded and the business enterprises gained interest in this field and also the common users and thereby it started expanding and a new set of standard in form of VOIP. Evaluation Criteria: VOIP is a complete set of technology that incorporates various software packages and elements, along with hardware components. It has a complete infrastructure in its own which facilitates the service s that are being provided over the infrastructure of VOIP. Configuration: VOIP entails the use of adapters, routers, soft phones; dedicated VOIP phones are few of the elements that constitute the physical layer configuration requirements of VOIP. Criteria for determining the success: The success would be gauged in terms of its implementation, its overall affectivity and impact on the overall

The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home grooming services for pets, providing the expert loving pet care that the same as the owners would provide. Our target customers are toward the pets owners especially for those who are singles with one or more pets or both working full time parents with poor time availability. Aussie Pet Mobile supplies different kinds of pet grooming services for releasing people from dull housework in washing pets. The pet care industry has seen growing tendency over the last ten years throughout Australia. Although the pets owners are below in the average of national, the density of pets is still visible in Canberra. Based on the target market segmentations, the analysis indicates that the pets owners are willing to spent money in the pets care services as they treated their pets as family members. The environment in mobile pet grooming industry is being regulated strictly by environmental and legal factors. While there are currently 11 companies providing mobile pet grooming services in ACT, only three of them are oligopoly to provide expert services. Compared with other major competitors, providing expert services in affordable price is the promise of Aussie Pet Mobile. To better compete in the fierce environment, the situation about SWOT and competitors analysis will be given by identifying the position of APM business. The recommendation based on 4P analysis suggests plan to assist APM in obtaining brand equity and market share. Then the recommended survival chain plan will be provided to assist the APM business in customer profitability, employee productivity, and internal and leadership audit. 1. Introduction In nowadays, the trend in raising pets has significant increased due to the rapid changes in peoples lifestyle. The subdivision in pet care industry has become more and more important according to the tendency. This is a decartelisation industry that derived value to pet owners to obtain market share, not only for the direct consumption such as foods, treats and accessories, but also related with pet care services like grooming, training and dog hotel and so on. To distinguish with traditional pets grooming salon, a new style which through appointment and coming direct to the home services has been launched. It is undeniable that with the changing in the technology, globalisation has provided various opportunities for this emerging industry. However, the potential problems will be exposed in the practice. The marketing report will evaluate on the environmental and situational impacts, and target market will be pointed out. Based on those analyses, the recommendation for the Aussie Pe t Mobile will be illustrated in terms of product, price, promotion and place. 2. Objectives The objectives are settling out based on the corporate, and marketing factors. For corporate perspectives, Aussie Pet Mobile has commenced on the successful marketing strategy and participates in the leadership in the industry. It aims in provide great value to all customers, and developing uniqueness and differentiate services to the public. On the other hand, for the perspective of marketing strategy, APM has positioned four goals in different aspects to gain competitive advantages. To recover into financial recession, it aims to achieve mutual practice on cost-efficient and differentiation strategy and becoming the best choice of Canberra within 2 years. To break even to cover all costs requires more profits that including vehicle costs, wages, direct materials and overhead costs. To encourage employee productivity and control costs in the manner of workers in obtaining business production efficiency in the social aspects. On the personal perspective, the managing on the customers relationships and brand image can support the process in generating revenue. Lastly, in maximising the using eco-friendly and nature materials and water saving will lead to implement sustainable development for the business. 3. Company Description Aussie Pet Mobile was formed in 1996 in Australia, and further expanded into global headquarters in the America in 1999 (Aussie Pet Mobile 2013). It regarded as the top brand in driving to home pet grooming services in the worldwide. The later on in introducing the franchise operations have become the most important strategy in developing their business scale. And the franchise chain is growing rapidly and currently faces totally over 400 territories serviced everyday through eight countries. They are continuously reinvented themselves to the evolution of pet grooming services to achieve customers satisfaction. They are commitment to the quality, flexible and loving care services to pets, and also to provide convenient to pets owners. 4. Environment Analysis 4.1 Economic environment According to Australian Bureau of Statistics (2012), the unemployment rate of ACT was 3.4%, and down from 4% in the previous year whereas lower than 5.2% of the national rate in 2012. Moreover, the average weekly earnings of Canberra are steadily increased up to 1,554.5 while the average rate in this state was 1,333.5 in the last year (Australian Bureau of Statistics 2012). Those data would indicate that the people in ACT have surplus on it budget to afford pet services. In the Australia, people are most enjoyed in spending substantial amount of money on pet care as they treated pets like their family members. Since there is a stronger signal in Canberra economy, the survival possibility for new business like pet service will be feasible. Referred to the evaluation of Headey (cited in Australian Companion Animal Council n.d.), the annual contribution of pet industry is around $4.74 Billion which becomes one of the largest industries in Australia. Overall, the mobile pet grooming indu stry is a fast growing industry that has great opportunity to expand in its best interest. Social Environment In many ways, pets have been treated more like love substitutes where children are undertaken in modern industrial society. Particularly, pets could be trained in a kindly way which is easier to love and helping owners to become sociality and more adequate tailored new lifestyle (Nast 2006). From physical activity perspective, pets become a kind of social support when they are owners exercising. A recent study reported that 31% of women who has no pets or job were less likely walk for exercising their bodies (Bell et.al. cited in Cutt 2006). The regular exercise is now playing a key role in a health life and prevention from illness. In targeting of Middle age adults, a national campaign in Australia is aimed to achieve small walking exercise everyday in order to make people involving in social marketing and social cognitive (Booth et.al. 2011). Indeed, walking with dogs could bring more attention, and can encourage communications between people. As advocates of making pets included i n the factors of social capital and community, pet owners will engage in green living by taking care their pets. Environmental analysis For the mobile pet grooming business, the most potential problem could be polluting. According to the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this kind of business must strict complying with the regulation to avoid potential liability or fines (Environment and Sustainable Development 2012). The operator should consider how it might impact on the environment, such as water, land or air. Also, the noise pollution when you are working should be taken into account. For the water using to wash pets, there is limited amount to use, and avoid wastewater to flow into stormwater system. Ensure no spilling of chemicals or detergents to pollute stormwater, and the maintenance of machines should be regularly checked. The rubbish such as fur, nails and other wastes should be collected into general garbage and disposed it to participate in the environmentally friendly action everywhere you working. 4.4 Technological environment The technological environment is the most important part to support mobile pets grooming service. In relation with the working, the portable pets washing area as opposed to the fixed location should have enough space and well equipped to assist grooming service. Furthermore, to better competitive in this industry area, an improvement on water saving or recycling technology should be designed to help this business to survival, such as speciality shower heads or changing washing times. Also, the development of internet in head office must be appropriate built for the purpose of database design and customers feedback receiving. The benefits are easy to track employees work, build customers profile, and response to claims, which might further assist in creating brand image. As for a mobile pet grooming business, the calling system of direct interaction between customers should be well built as the core technology of company. 4.5 Legal environment The responsibility of pets grooming services is set up by Australian Welfare Code of Practice, and such standards in aim of providing protections during pets mobile services. Animal Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are aim to enforce these legislation in Canberra (Urban Policy Analysts and Town Planners 2006). These regulations have been put in place to monitor from the time of transferring custody rights of pets, and until it return to the pets owner. Also, there is the need of registration of vehicle and trailer for the vehicle that using in mobile pets grooming. From protection environment view, as I concluded in above, there is an offence to pollute stormwater system, and the Environment Protection Authority will manage the noise pollution while they received complaints (Environment and Sustainable Development 2012). Political environment The Australia Government do have policies to protect small business development. It aims in providing fair competitive environment for new growing business, and the regulations will guide small business in respect of their businesses operating, such as workplace health and safety, workplace relations, financial and other professional services and so on (COSBOA 2013). 5. Situation Analysis 5. 1 SWOT Analysis 5.1.1 S-Strengths Mobile pet grooming services can offer great value to pet owners. Firstly, customers can obtain exclusive time value from Aussie Pet Mobile. Since it is directly come to the home services which conveniently benefit for customers saving time. Secondly, as the services can come to the home of customers, it offers place value to them. Compared with the other retail stores, the advantage of flexible place can provides customers to release from shuttling between two places. Thirdly, customers can gain form value through services including grooming, bathing, nail-clipping, ear and dental care and so on. Moreover, because of it is an Australian wide franchise store, the quality of product or services has a warranty to customers and the company has capacity to provide superior services. Lastly, they have follow-up customer services which enable enquiry and feedback to reduce cognitive dissonance ( ). 5.1.2 W-Weaknesses There are many factors which might exposes problems in practice. Many people, against pet mobile services, are willing to wash their own pets to save money. To some extent, there is a majority of customers doing by themselves unless the need of trimming. The weakness relates with facilities and profession skills also harmful to business success. As pet mobile services need to rely heavily on vehicle use, this will lead on extra cost like petro, vehicle and registration and insurance. The possibility will be created in enhancing the price of services as those values adding cost happened. Besides, the requirement of qualifications and training on staff is essential to survival in the pet grooming industry. As the process directly contacts with pets, the knowledge of breed, behaviour, and health issues are required by the groomer. 5.1.3 O-Opportunities For Aussie Pet Mobile, there are some factors that can be improved to strengthen its services. As there is a large amount of pet owners in Canberra, the trend for pet grooming services will quickly grow. Especially for dog, it is the most adequate pets to washing and grooming, AMG can provide benefits to the busy dog owners and the communities they are part of. The improving on the washing facilities can assist in the effectiveness on pets grooming and saving water. Using media resources to promote in public influences can help in obtaining market shares and awareness. Although it is a franchise company with scale, the influence in the Canberra area still need more efforts. Also, to build its brand image and good reputation, excellent and professional services can create great opportunity for AMGs business. 5.1.4 T-Threats The negative impact will be carried out in internal and external environment. First of all, there are lots of different sizes pet services existed in the market, not only for mobile pet grooming services, but also various local dog washing venues. Indeed, as it is simply to set up, new competitors may easily enter in the market. Mobility can provides the lowest cost on build new mobile pet grooming business due to there is no requirement on the permanent shop. Furthermore, the external environment, which is economic recession, might encourage customers to wash pets by themselves to save money other than waste it in unnecessary ways. 5.2 Competitive analysis 5.2.1 Competitive advantage The Aussie Pet Mobile can gain competitive advantages in its marketing strategy. Firstly, the positioning strategy requires it providing outstanding services in affordable prices. 5.2.2 Competitors analysis The market of mobile pet grooming in Canberra is highly concentration competitive environment. The oligopoly occupied by three businesses in ACT area which are HydroDog (Blue wheelers), Aussie Pooch Mobile, Jims Dog Wash and Jams Dog Wash. In addition, there are listing 11 competing mobile suppliers in Yellow Pages (2013). The market in Canberra is volatility as there are new players continuously entered in. The potential threat could be some small family-based businesses, such as Sparkling Paws Mobile, occupied the market share quickly in specific region. For Sparkling Paws, it provides cost-efficient services in lowest prices. As it is family based, it normally uses home to operate business, and it can easily built relationship with neighbours. However, on the other hand, with respect of business size where small businesses may hardly survival in expanding their business strategy in short term. According to below positioning map of major competitors, it can be seem that HydroDog and James Dog Wash provide high standard services which also results in high price charging. Especilly for HydroDog, where renamed as Blue Wheelers, it aims in developing expert in modern technologies, products and new areas of customer service. The unique blue dog mobile salon is equipped with top of the range grooming and washing facilities such as air conditioning, specialist washing treatment and so on (Blue Wheelers 2013). While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50,000 (Franchise Survey 2009), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile 2013). The operators in Aussie Pooch Mobile are specialist in pets stylish and massaging, and the services are in affordable price. 6. Target Market Segmentation 6.1 Geographic The population of dogs in Australia has increased significantly to 3.41 million whereas the cat population was 2.35 million in 2009. With the growing tendency in population of Canberra, the number of people has increased to 367,800 in 2011, which represents 15% growth rate compared with ten years ago(Australian Bureau of Statistics 2012). A survey conducted in 1993 (Revill 1994) that the estimation of the dog population in ACT has reached 36,000, and the number of amount will become extremely considerable at nowadays. Examine on behaviour of raising pets is considered their pet as part of the family and further indication in willing to cost money in their pet (RSPCA, 2005). The largest suburb population in Canberra is distributed in Belconnen area, and followed by Tuggeranong with 90,700, 89,300 respectively (ACT Chief Ministers Department 2010). This information makes it clear that there is more possibility to promote mobile pet grooming service in those areas. Since Belconnen is th e town centre of Canberra, of those people who leaves in there might pursue more convenient services for available releasing themselves from fast lifestyle, as well as taking care of pets. As Aussie Pet Mobile is a drive in service which could be directly in front of customers door, the distribution requirement has very less limitation on this company. However, there might be more demand in the large population of suburbs. Demographic There are several aspects to support people in raising pets. The more important aspect is financial capacity to sustain the expenditure on pets, as the cost varies from food, care, to veterinary services. According to the analysis above, the average earnings of Canberrans are beyond the national rate which indicates they owned substantial money to afford pets services. For the different group of people, household with young kid, in which is aged bellowing 5, were less possible to keep pets compared with those families who have children in school age. The trend grows consistently with the age of child, and with three-quarters of families raised pets where the aged of their child among 10-14 years old (Australian Bureau of Statistics 2012). The married couples with dependents have the largest proportion to own pets in all household types whilst lone parents were the second percentage with 49% and 41.1% respectively, and typically women are the major carers of the pet (RSPCA 2005). For those people who have pet, they could be identified as the potential customers for Aussie mobile pet grooming service especially for married women and lone parents who also need work and taking care about family and pets. Psychographics The influence of social class could be affected by three aspects: income, occupation, and education level (Perner 2012). As pet grooming services from Aussie Pet Mobile grooming are not cheap, with starting $55 per dog to $90 and the price varying depends on the size of pets. As for occupation of pets owners, the impact might depends on the how many available times are pets owners having, as well as income. For a busy worker, he or she might focus plenty of time on work to gain more personal values and salaries, but less time to look after pets. In other words, of those who have to constant to work, they are more likely to seek for mobile pets grooming services. Since there is a positive relationship between occupation and income, the regular worker will have less time but enough money to consume in Aussie Pet Mobile. Also, the impacts of income are obviously important in relation with purchasing pet grooming services. In a nutshell, the middle and upper class have more chance to uti lize the services. For the people who are attracted packaging more important than quality, such as aspirer, and have social awareness and respect value of time and curious about new thing like reformer, will be the majority group in consuming mobile grooming services. Behavioural For the time poor pets owners, also recognised as regular user, they are more likely to take repetitive purchases and heavily relied on the mobile grooming services. These group of people involve full time singles who own one or two more pets, both working parents with pets, and active no child couples who both have full time works, and enjoy in the social activities other than trifling chores. For example, they are tired with washing pets by themselves. After these groups are aware of coming front pets grooming services, and have experience in it, they might continuously use this services as it free them from consuming and limitation of time. Secondly, there might be some occasional users that potentially purchased mobile grooming services. For example, on special events, some local vets might wish to keep up with demand, and utilised their service referred to Aussie Pet Mobile services via discount deals. Also, some customers might curious about coming-to-home pets grooming service s and want to have a try, or they are busy at some specific time. In a word, there are two types customers to use Aussie Pet Mobile services, one is constant users who are lack of time to wash pets, and the other one is occasional users that are potentially demanded on services. 7. The Marketing Mix 7.1 Product Recommendation The Aussie Pet Mobile provides variety of services to customers including washing, clipping, teeth brushing, and puppy cuts and so on. It developed 15 Steps of grooming for all breeds of dogs and cats. The process includes cleaning the ears and the eyes and clipping the nails. The full brush is doing before and after the bath. In the shower, they use completely eco-friendly and nature shampoo and conditioner and double rinse after that. They will do trimming of the paws and feathers if you required. They will treat pets tasty food after a little fragrance. However, the services that APM provided are similar compared with other mobile pet grooming business. To better differentiate itself, the expansion on the services is vital for the long-term development. The designed services towards different group of pets that is important to differentiate it from all kinds of pet grooming business not only for the mobile grooming services. The designed services can be carried out in terms of different types of pets, but also develop it into all area. For example, the 15 Steps grooming services are mainly toward to dogs in terms of its physical characteristics. However, the services in treating cats should be carefully evaluated as it is not friendly pets to strangers. The designed services should be aimed in making cats more comfortable and ease in line with its physical and behaviour features. Also, providing different classes of services can gain more loyalty customers. The alternatives of choices in services will lead in the changing on the expectations from customers (Wells Foxall 2013). For instance, rich customers might look for the expert services whereas normal customers expected affordable price in suitable performance. The other area se rvices could be developing on consulting working, guarding and training to pets. The consulting and training services can contribute on the promoting their expertise in branding. 7.2 Price Recommendation The price decisions are always the most important component in the companys marketing strategy. Also, it cannot be ignore that reasonable price, continue with product quality, are the two ingredients in balancing marketing mix (Magrath 1986). The price of Aussie Pet Mobile is determined by service driven factors. There is a difference between small and large pets with the range from $55 to $90 depend on the weight (Aussie Pet Mobile 2013). Considering with services that APM provided, it is included driving come to home, 15 steps processing on the pets. The costs might invisibly absorb profits as there are some non-value adding activities. Price variables, including retail price, bargaining purchase, allowances, creditability, influence the testing of acquisition value by customers (Atamin et al. 2010). To maximise it pricing power, the cost leadership and differentiation strategy should be mutually used to compete with the other businesses. For the cost leadership strategy, the measurement of cost drivers is essential. There are many factors which might result in cost adding. For example, the driving come to home services will lead to cost on petrol. However, the suggestion would be to better arrange the operators in bustling region. As for an operator, the charge of business in only Belconnen area is more efficient than rushing on the road between Tuggeranong and Belconnen. Also, once the business targeted on 15 steps services, the evaluation on the repetitive activities should be carried out. Since there are two brush and two rinse activities included (Aussie Pet Mobile 2013), the usage of water and shampoo and cond itioner will be increased. The control on the consumptions of first time will lead more cost-efficiently not only for water saving, but also for retrench on direct materials. The differentiation strategy is based on the assumption of setting different classes of services. Then the value-based pricing could be implemented in high class services as it is the perception value (Kotler et.al. 2013) that high level pets owners expected. 7.3 Promotion Recommendation According to Atamin et.al. (2010), it stated that promotion is increasing the satisfaction of the objectives and influence the perceptions of target consumers to facilitate exchange within customers and company; also it contributes in effectively and efficiently communicating the decisions of business strategy. The general approach is through the using of television, radio, and printed advertisements in the geographic areas to hold the likelihood of repeat purchase. Especially in the downtown centre of Belconnen and Tuggeranong, the degree of publicity in public area for Aussie Pet Mobile, should be extremely enhanced in busy hours at the weekends. For example, increasing repetitive advertising on TV in shopping centre or famous restaurant in lunch time could strengths the memories of APM in relative with lower advertisement costs in whole day. The highly repetitive advertisement in specific times will increase the informing indication to customers (Quester et.al. 2011). Also, the customer promotion tools can be used to help APM gaining more market share (Kolter et.al. 2013). In some large occasions, such as public holiday, APM can send operators to bustling area in volunteer washing pets, and also hand out redeemable coupons and discount offers. The designed vehicle of APM could be the best spotlight to attract customers attentions because of it is the vital services operating tool, and it is the first thing showed up in customers mind rather than groomers. Besides, the trade promotion tool can also be implemented. Since the group buying activities are in growing tendency, APM can offer some allowanced discount in great value through internet marketing. Also, for the business to business purpose, Aussie Pet Mobile grooming can integrate their services to local vets or dog hotels during the busy periods. These services can keep up with demand and on the basis of promotion deals. 7.4 Place Recommendation Atamin et.al. (2010) said that the place are related with channels of distributions that delivering the product to the target consumers. However, because of pets groomer are directly toward customers to supply services, there is no distribution channel or through middle man sales. As it is free from place limitation, Aussie Pet Mobile may obtain place flexibility due to its particular types of business form. The shifting places will provide a mobile billboard advertisement for this business. To make sure of telephone number and website are on the appearance of van to promote business in everywhere. On the other hand, to build long term relationships with customers, the necessity of setting head office in local area is important. The function of this office is to manage consulting and job arrangement. And further in expanding their business provides a series of exclusive pet care work such as looking after pets when owners are away, and training pets to achieve sustainable development . 8. Overall Recommendation Aussie Pet Mobile is the largest franchise mobile pet grooming in the world (Franchise Help 2004). However, it is a stranger in the market of ACT. To increase brand equity, APM needs to focus on generating awareness quickly and differentiation. In order to obtain market share and brand loyalty, the survival chain should be audited based on the development. There are three factors that need to be attention. Firstly, the profitability and growth drivers are derived from customer loyalty. The action is on increasing brand-building media weight by participating more advertisement campaign. Television is recommended for the ability to draw massive attention. To use free social media might be a slow way to promote its brand, such as Facebook and Twitter, but still an appropriate way to run. Online marketing is an effective way to reach all kinds of customers, such as involving in the group buying sellers to offer discount package of services. Moreover, making some actions are toward target users through segmentation targeting. For the time poor regular workers, they might have less time on surf online to access discount information, so the information posters could be deliver to the mail box. For married women who have pets, the using of word of mouth can be developed in asking them to invite friends in consuming services and receive discount on their purchase. As women are the major carer of pets, they always consider about the value in using services. Secondly, the value derives from employee productivity can directly assist in achieving cost-efficient purpose. The efficiency and effectiveness is about how much resources being used in achieving organisation goals (Hupper Ishikawa 2005). A high performance employee will contribute to reduce costs as he or she has more productivity with respect of time range and direct materials costs. Lastly, a leadership and internal quality control underlies the survival chain success. The study on the market research and feasibility to seek suggestion from publics will help Aussie Pet Mobile easily entering into the market. With the brand audit, approachable suggestions and complaints from customers will help the business to track the problems. It demands to design on the website to provide a space to share experiences, such frequent asked questions, and blog builders incorporation. The voices from employees, including complaints and feedback, can directly influence the quality in services as it is the power of internal audit. 9. Budget To implement survival chain plan, associate costs should be taken into consideration. The typical costs are covered in advertisement on TV, negotiating deals with group buying, the printing cost of posters, labour cost, research and development such as questionnaires and information system design like website. According to Franchise Survey (2009), it stated that the initial investment of Aussie Pooch Mobile in capital is AU$25,000 $50,000, the estimated weekly turnover is $1154 whereas the estimated weekly marketing costs are $40. We can assume that the business scale is similar with Aussie Pooch Mobile, so the cost model is still same as their structure. However, although there is an economic inflation in nowadays, there will be slight increase in the weekly revenues as Aussie Pet Mobile is not charge in premium prices on the services whereas there will be great increasing on the costs. The result will be minimizing on the APMs profits. Obviously, the cost leadership strategy shoul d continuously implement throughout the businesss operation. 10. Conclusion In conclusion, the report mainly demonstrates the environmental factors influencing on Auss

War Stories Essay -- Literacy Analysis

The Vietnam War was the first war in history to be broadcast on national television. Due to the increasing popularity of television ownership and the introduction of the nightly news programs such as CBS and NBC, the horrors of war found a place in living rooms across the country. Between 1965 and 1975, nine million people served in the Vietnam War, and of those nine million, 58,156 were killed or declared missing in action ("Vietnam War Statistics."). Of the 58,156 soldiers killed, 11,465 of them were under the age of twenty ("Statistics about the Vietnam War"). After surviving the war, Tim O’Brien and Susan O’Neill wrote short stories and novels including Tim O’Brien’s â€Å"The Things They Carried†, and Susan O’Neill’s â€Å"The Boy from Montana†. By putting audiences in the shoes of the grunts led by Lieutenant Jimmy Cross and the surgical gloves of Agnes Reedy, Tim O’Brien and Susan O’Neill immortalized the s truggles experienced by their compatriots and themselves. â€Å"The things they carried† was a short story about Lieutenant Jimmy Cross leading his men through Vietnam. O’Brien describes all of the things carried by the men as a way to symbolize all of the burdens they had. One thing that Jimmy Cross carried was a pack of letters from a girl named Martha who he thought he was in love with (O’Brien). One night Lavender goes out to use the bathroom and on his return, is shot and killed (O'Brien).This causes Cross to realize that his main priority is to lead his men, not swoon over a woman that doesn’t love him (O'Brien). â€Å"The Boy from Montana† is a short story about Agnes Reedy’s account of watching a young boy die in the field hospital she worked at in Vietnam. She says that she thought that all death was the same, but one day she... ...Short Stories of Vietnam. New York: Ballantine, 2001. 3-11. Print. Roush, Gary. "Statistics about the Vietnam War." Vietnam Helicopter Flight Crew Network (VHFCN). 2 June 2008. Web. 18 Mar. 2012. . Taormina, Agatha. "Author Profile: Tim O'Brien." Northern Virginia Community College. Www.nvcc.edu, 10 Mar. 2011. Web. 16 Mar. 2012. . "Tim O’Brien Interview: The Things He Carried." Interview by David L. Edelman. Wordpress, 19 Oct. 1994. Web. 17 Mar. 2012. . "Vietnam Veteran's Terminology and Slang." VIETNAM VETERANS HOME PAGE. 22 Mar. 2000. Web. 15 Mar. 2012. . "Vietnam War Statistics." The Mobile Riverine Force Association. Web. 18 Mar. 2012. .

Kant Deontological Theory Essay

The Formula of Humanity- Act so that you use humanity, whether in your own person or that of another, always at the same time as an end, never merely as a means. The Formula of the Kingdom of Ends- Act in accordance with the maxims of a member giving universal laws for a merely possible kingdom of ends. The moral duty is what we should be doing. Good is defined as doing what is right and avoiding doing wrong. We have a duty to act in such a way that our actions are moral even if it produces unfavourable results. What is good, according to Kant â€Å"Nothing is good but a good will†. (Good intentions). It is good to be creative or to have good fortune with good outcomes the world becomes a better place. Goodwill is having the good intention to perform one’s duty. The consequences of our actions do not make an action good but rather the goodwill. What is having a good will? Kant proposes that when someone acts out of goodwill that is when someone is acting out of duty. According to Kant â€Å"Duty should be done for the sake and duty alone†. How do we know our duty in a certain situation? Duty has nothing to do with a certain situation or what happens all that matters is the decision is good and the outcome is good. Kant suggests act as if our decision applies to all people at all times. It is always in order to tell lies if the outcome is favourable? Kant would disagree with this. When we act purely out of duty we act reasonably in a manner that we fulfil our duties. Having goodwill is to perform one’s duty It is our duty to do our duty even though we might not be rewarded in this life but we will be rewarded in the next life. Deontological Ethics. Kant Deontological theory of ethics it is linked to moral law of ethics, especially that branch dealing with duty, moral obligation, and right action. Origin: 1820–30; Greek deont- that which is binding (stem of deo) (Webster’s Revised Unabridged Dictionary (1913), edited by Noah Porter. ) The word deontology comes from the Greek word meaning duty (deon) and science (or study) of (logos). In moral philosophy, deontological ethics Ethical are theories that maintain that the moral rightness or wrongness of an action depends on its intrinsic qualities. (Webster’s Revised Unabridged Dictionary (1913), edited by Noah Porter). A Quote from Kant â€Å"Awe and wonder fills the mind†. â€Å"Starry heavens a metaphor (scientific absolutism) above and the moral law within†. Like gravity and science these are laws which are absolute as well as moral laws. We have a choice we can all still identify the moral law: e. g. do not steal. Kantian deontological theory of ethics is an absolutes theory something which is considered wrong i. e. suicide will always be wrong. Kant argues that morality is rooted in reason; he states that the demands of morality are unconditional or categorical and it presupposes freedom, we have a choice and can identify and rationally identify morality. Kant states that morality must be unconditional it has to be categorical. Kant distinguishes between categorical imperatives from hypothetical ones. The categorical imperative is not about desires or goals but rather about personal well-being. Categorical imperatives are absolute and universal. Categorical imperative is necessary truth and cannot be without self-contradiction or irrationality. The Universal Law Act only in accordance with that maxim through that at the same time, will that it become a universal law. One’s actions must be universal. The Universal law is that one should act on the maxim a law which can become a universal law in nature when acceptable and sustainable. We know that lying and stealing is wrong. If everyone did this society would fail. Perfect duties are without exceptions, but we understand that torture and suicide is always wrong. Suicide is always wrong if this was universalized society would fail. We know that making False Promises that cannot be fulfilled, is always wrong if we cannot regard this as a universal law society would fail. Breaking promises when it in my interest he states that this inconsistent and therefore cannot be a moral imperative. Imperfect duties is seeking the perfection of our duties are contradictions to our will. We ought to be seeking to promote the happiness of others. We understand that this is not always possible. He does not exclude pleasure in doing duty, but that pleasure should not be the guide to what one’s duty is. What is duty? Kant says â€Å"Duty is the necessity of acting from respect for the Law†: Kant believes that duty should be crowned in the end with happiness. Obedience he says is a maxim that is universally binding as a law to all rational beings. Treat humans as ends to themselves and should respect and never to treat others as a means to an end but only as an end. This means that we should respect others, because every human possesses an intrinsic value. We are to consider whether our actions are moral and acceptable. Kant argues that morals are about following the rules. Kant moral theory can be summarised in two ways Kant argues that we all have a choice that we can all identify the moral law. The Categorical Imperative Kant designed the Categorical imperative as a framework used to make moral law, which states that one must do what one expects other to do in a similar situation. The Categorical Imperative is the central concept in Kant’s ethics and the groundwork to Metaphysics of Morals. It is based to the â€Å"supreme principle of morality† (4:392), from which all our moral duties come from. He believed that moral requirements were based on a standard of rationality and he named this the Categorical Imperative. By using the Universal Imperatives we use our reason (as long as it is not corrupted) to guide us in a path which is morally virtuous. He states that we should act according to the maxim by which you can at the same time will that it becomes a universal law. Kant uses the example of a person who lends money and is unable to repay the loan. He states that this cannot be a universal law people will no longer believe each other and no person will lend money to another. This can be explained in three ways The Universal Law means that one should act on an action which can be sustained. It is important that we should consider if an action is right or wrong. This action will eliminate selfish action towards other human beings. Imperfect Duties Imperfect duties to seek the happiness of other people this cannot completed always. The moral law will most certainly collapse if everyone told lies and were to steal. It is expected of one to perform ones duty in every way. The Kingdom of Ends is in accordance with the maxims of a member giving universal laws for a merely possible kingdom of ends is an ideal society every person must act in such a way that it benefits the greater number of people for the greater good. Every person should act in such a way as if the person through their maxim were universal lawmakers as members in the universal kingdom of ends. One cannot say I will kill myself out of love; this is acceptable and cannot be regarded as a universal law. He argues that humans have an intrinsic worth, and occupy a special place in creation, therefore people are to be treated with respect and dignity because we should understand that we are all rational agents. We possess the freedom to make our own decisions set targets and guide our conduct by reason. He believes that God is the Supreme Being speaking through our conscious. Therefore Gods existence although it remains unproven it is necessary in order for Kant’s ethical theory to be sound. He states that is freedom and immortality. â€Å"God is the law giver to be obeyed† Kant argues that there must be a God and an after-life since it would be intolerable if there were no reward. Kant states that if humans were to disappear from the planet the moral dimension would disappear too. Critique on Kant’s theories: Humans are motivated by pleasure and not only by reason. The question is it possible to act unselfishly, it is necessary to take consequences into consideration. Kant ethics places great emphasises on lying as a form of wrong. He fails to offer an understanding of conflict between different duties, Kant theories does not take into consideration social conditioning and free will. I disagree with Kant that feelings are subjective and selfish and find that he focuses too much on pure practical moral reason he excludes feeling and desires. Kant tries to combine ethics with reason but this seems unrealistic as the concept of reason does not exist in isolation from human beings and their feelings and actions. Ref: Jorge J. Gracia E, Gregory M, Reichberg and Bernard, Schumacher N. The Classics of Western Philosophy, (Blackwell Publishing Ltd). 2004. Ref: Mc Coy A. An Intelligent Person’s Guide to Christian Ethics, Continuum. London , New York Ref: http://www. slideshare. net/t0nywilliams/kant-9170093.

Classical and modern day music

Classical and Modern day Music From the 12th century to the 21st century music has been vital to everyday life. Whether the music is coming from the trumpet playing an old time classical or from the beat of a rapper raping his favorite tune or song; the creativity and passion for music starts to flow out of every person who lets It. Music had changed drastically over the years. Three ways music has changed Is by adding Instruments, changing the message, and by changing the purpose.A lot of people have been exposed to music, whether it's classical or everyday modern. The basis of music has changed, since the early days of Just playing one Instrument and singing the thoughts that pop Into the singers head. Music started out with little equipment and has only progressed since. Today, music goes through a process before It's even heard. There Is so much work put Into having a song sound good. Back In the old days, music was played out of enjoyment. It came from the heart. Lassie music Is known to have a did dynamic range and will often speed up and slow down at different times. While modern music often expresses emotion through the singer, there is more of an emphasis and variation that in classical music. From classical to modern music the amount of instruments has increased tremendously. In classical and modern music the message differs in each century. Whether the people know it or not music can affect their mood and influence their behaviors as well. Music had personalities, which can express what people feel.Each song touches someone through ways like caching a life lesson or by touching your heart. Every generation has music that impacts the world by motivating people to do certain things or defines a person's personality. Each had music sums up the generation. Classical music generally gives the message of relaxation and peace. Modern music had many messages depending on the genre. There is a song for every mood. Within each century the message changes throu gh each passing mood. In modern and classical music the purpose for the songs written had varied.Classical music's purpose is generally to entertain an audience and to excite listeners emotionally and intellectually. While some modern music is developed to stimulate in similar ways, it also diverges from classical music. Whether your purpose is to dance and Jump around or to relax in bed, there are endless possibilities. Throughout the years, each music genre has been imperative to oneself. Music is what moves everyone, and without It, life would be meaningless. From and old hymn to a funky lyric; the Intentions have changed but one thing still remains.Music has and will always be a way of life to our culture. Music has transformed by adding Instruments, changing the message, and by altering the purpose. Although music has changed through each passing year; It Is still vital In how we view life today. Music starts to flow out of every person who lets it. Music had changed drasticall y over the years. Three ways music has changed is by adding instruments, changing since the early days of Just playing one instrument and singing the thoughts that pop into the singers head. Music started out with little equipment and has only progressed since.Today, music goes through a process before it's even heard. There is so much work put into having a song sound good. Back in the old days, music was played out of enjoyment. It came from the heart. Classical music is known to have a oneself. Music is what moves everyone, and without it, life would be meaningless. From and old hymn to a funky lyric; the intentions have changed but one thing still transformed by adding instruments, changing the message, and by altering the purpose. Although music has changed through each passing year; it is still vital in

The Invisible Man essays

The Invisible Man essays The novel Invisible Man by Ralph Ellison is the story of a black man and his insights into his place in the world as a black man in a racist society. Throughout Invisible Man, the main character, who narrates the novel, comes to a self-realization by means of his encounters with the individuals he meets. The narrator tells the reader of his journey through life; he walks the reader through the treatment he receives while growing up. Many characters in the novel mistreat the narrator because he is black. Many of these encounters can be compared today. In countless ways racism has decreased since the printing of the book in 1952, but there is still much room for improvement. In Chapter One of the book, the narrator is sent to a hotel for a gathering of the communitys white leaders to give a speech. He and a few other boys at the gathering are given instructions to box each other, and afterwards to pick up money off of a rug they find (only too late) is electrified. Also, during his speech the narrator is ignored and laughed at. Before leaving the meeting, the narrator is given a briefcase and told that someday it will hold important papers that will shape the destiny of his people. The narrator finds later that the briefcase contains a scholarship to the college of black youth. During this experience, the narrator gets by with being blindly obedient. He believes that doing what the white men tell him to do and ignoring their comments will win him praise and respect. The narrator does not believe that protecting himself and standing up for his beliefs will do him any good. Instead of being strong and independent, he follows along with the belittling and ridiculing that the white office holders put him through. If this same event had occurred today, many things would be different. People today could not get away with the verbal mistreatment that they gave to the narrator. Regardless of what the audi...

Legacy of World Civilizations essays

Legacy of World Civilizations essays The great geographical discoveries of the 15th and 16th centuries inaugurated the ascension of Europe as the catalyst behind the development of the modern world, helped spread Christianity on a global scale and led to the formation of the first colonial empires, namely those of Spain and Portugal. Between 1450 and 1550 several naval expeditions were organized at the orders of the kings of Spain and Portugal. These expeditions resulted in significant discoveries on the part of European explorers: America, central and south Africa, the shoreline of India, South-East Asia and the Far East. These expeditions were planned and organized efforts, based on strong resources of human energy and material support. The main incentives behind these discoveries were the spread of Christianity - by force where necessary, the need for gold, spices, silk and other precious resources that were not available in Spain or Portugal, as well as the search for glory and a spirit of adventure. Until the begi nning of the 17th century, the Portuguese and Castilian outward empires had no competitors in Europe. The 1800s saw the ascension of the Dutch and English colonies and later that of the French (Payne: Chp10). The 16th century saw Spain and Portugal competing for territories in the Americas. Nevertheless, it is important to note that their methods of exploration and conquest were very different; it is precisely these differences in their approaches that have shaped post-colonial world history. The thesis of this paper is to illustrate that although the Spanish colonial empire was very large as far as total surface, it was Portugal that represented the greatest naval power with world-wide long-lasting impact. The Hispanic peoples were the most prepared for expansion thanks to their politics of reconquest that had driven them to think in terms of warfare and crusading always attempting to push the boundaries of Latin Christendom in their search for gl...

A Conversation About Self Knowledge Essay Plato, Knowledge, Understan

In Alcibiades I, Socrates argues that a person’s self is their soul and their bodies just protect it. Socrates and Alcibiades came to the conclusion that â€Å"What was said just now in pretty much these terms, that first the self itself must be investigated. Now instead of it we were investigating what each individual is. And perhaps this will suffice. For there’s nothing, I suppose that we would say is more authoritative over us than the soul,† (48d). Humans need to firs self and the oracle was that it was to my advantage to be as I am,† (22e). This angered many people because he challenged the idea that â€Å"†¦human wisdom is worth little or nothing†¦,† (23a). Human wisdom is essential to living a life of excellence because if a person does not truly know themselves, what is the point? There is a friend of mine that has self-knowledge but she is aware that sometimes people may not agree because they may not have that same knowledge she has. She also knows when she does not know about something. That is when she either seeks help from others or discovers it herself. Socrates argues in the Apology that not doing philosophy is unjust in the sense that people are living a life unexamined and are going through the motions. Self-knowledge is an essential part of a person’s life because living a life unexamined may lead to an unfulfilling life.

Health care issues Essay Example | Topics and Well Written Essays - 250 words

Health care issues - Essay Example The Republicans, on one hand, advocate for tax incentives as a measure of expanding private insurance and preventing costs. They want every American family to be able to purchase insurance through such â€Å"marginal incentives† (Mooney). These differences have persisted since the administration of former Republican President George W. Bush. Federalism’s main role in the issue of health care is to provide unity amidst diversity. It is understandable that each federal government feels threatened by the health care reform law passed under Obama’s administration. The law’s provisions tend to intrude â€Å"deeply into the internal affairs of the states† and contradict the very essence of federalism (Moffit). In a federalist set-up, local government units (states) and the national government share governing powers. These states are also vested with constitutional sovereignty and can pass their own laws independent from each other and from Washington. Congress officers’ intrusion is no longer healthy to the federalism espoused by the US. They specify â€Å"how states are to arrange health insurance markets within their borders,† and determine the â€Å"products that will be sold to their citizens† (Moffit). The state of California responded to the health care law by not complyi ng with the federal legislation. As a result, the federal government is passing two bills, calling for its compliance (Haberkorn). The state has not joined 14 other states in blocking the health care law, but is merely enjoying its power to ignore legislation. Governor Schwarzenegger had other priorities in mind, like cutting the health care budget of California and expanding oil drilling in Sta. Barbara (Wood). The governor also said he opted out of compliance and support for the programs because congress was buying votes to pass the health care law (Falcone). The US Constitution prevents the President, acting through

Sickle Cell Trait Research Paper Example | Topics and Well Written Essays - 750 words

Sickle Cell Trait - Research Paper Example Clark has been declared unfit for the game because of a blood disorder called sickle cell trait. Sickle cell trait is a sub-type of sickle cell anemia in which the person has one normal gene and the other abnormal sickle cell gene. Thus, although he does not manifest with the serious blood disorder symptoms but his previous medical history points out that he is at risk of developing serious organ complications. The coach Mike Tomlin explained that Clark had experienced spleen and gall bladder problems in the 2007 game and eventually had to end his game. He had suffered from a serious sickle cell crisis because of the hypoxic conditions caused by the demanding game. Thus they have decided in light of the data to limit him from the upcoming game (Moisse 2012). Dr. Jasmine Zain describing the condition stated that sickle cell trait individuals live a normal life and are sometimes not even aware of their hematological pathology. However, under circumstances of severe hypoxia like high-al titude or strenuous exercises, the hemoglobin forms crystals in the red blood cells and they lose their functional and structural capacity. This leads to sluggish blood flow and blockage of blood vessels. The final outcome is loss of function of organs, stroke, intense joint pain or even cardiac problems. For professional athletes oxygen demand is crucial during the exercise. On the other hand, people with full-blown sickle cell anemia, both the genes are abnormal and they do not have normal hemoglobin at all. This type is associated with serious symptoms and complications and is sometimes also fatal. With new advancements in therapeutic strategies, the life expectancy of sickle cell disease has increased up to 40, 50 and even 60. With these treatment methods, the concentrations of abnormal hemoglobin levels in the blood can be reduced to manage the blood disorder. The permanent cure for sickle cell disease is only bone marrow transplant from preferably a healthy sibling (Moisse 201 2). Clark has stated in the article that sitting back in the benches during the game is indeed discouraging and he hopes that things would get better so that he gets a chance to be a part of the team again (Moisse 2012). Sickle cell trait is a blood disorder which might be neglected or ignored because of its less obvious clinical presentation. But, sickle cell trait individuals have to take certain precautionary measures in order to avoid the associated complications as mentioned earlier. They have to avoid extreme exercise regimens or visiting high altitude areas as this would ultimately increase their blood’s oxygen demand. Although, they are safe from the major signs and symptoms which are associated with sickle cell disease, sickle cell trait individuals still have to face some restrictions and limitations in their everyday life. If we reflect in our everyday life and sickle cell trait implications, outdoor sports and exercise are significantly affected. Children, who are interested in sports which require strenuous physical activity like cricket, soccer, rugby, basketball, tennis and other such games, will have to restrict themselves because of their condition. Some children might show more severe symptoms in reaction to hypoxia as compared to others. However, every sickle cell trait individual is at risk of organ-failure complications and sickle cell crisis in response

Economic policy in the USA Essay Example | Topics and Well Written Essays - 500 words

Economic policy in the USA - Essay Example United States applied Keynesian approach that supports fiscal policy as the best measure to boost socio-economic growth. Fiscal policy is important in managing economy within the projections of the government (Cohen 67). United States has over time used fiscal policy at national level as the best way to enhance expansionary economic policy. For instance, increased taxation has given the country revenue to fund various sectors and more importantly initiate economic stimulus programme. Such programmes help in creating more jobs which constitute expansionary measures hence boosting the overall national income per capita. The changing socio-economic and political structure of the contemporary society has initiated free-market economy. In this regard, United States uses monetary policy through its reserve bank to regulate inflation and hence boosts its global competitiveness in trade. The theoretical tenet behind monetary policy is the free interaction of forces of demand and supply (Cohe n 120). It is also the basis of capitalism which has seen United States remain consistent in terms of global economic performance ranking. The monetary policy has also been critical to the United States considering the use of its currency as the standard of measure. This means consideration of its foreign policy on trade which depends on the strength of its currency in global market. Fiscal policy remains in force within United States towards welfare of the citizens and particularly towards provision of education and healthcare.

Ethic management Discussion Question Essay Example | Topics and Well Written Essays - 500 words

Ethic management Discussion Question - Essay Example Deciding whose life to trade in exchange for who's is inherently an unethical decision to make. It requires placing a higher value on certain lives and lower value on others based on immutable characteristics of those individuals, such as age, gender and station in life. If acting ethically essentially means doing the right thing, there is really no right choice to make in the nuclear fallout shelter exercise. The best one can hope to do in this exercise is to make a utilitarian decision based on who is most likely to live the greatest number of years with greatest quality of life. Yet that basis for a determination is itself unethical because a human life with only a year remaining is arguably no less valuable than one that has just begun. Thus, the exercise presents a true ethical dilemma. Nevertheless, if forced to make a utilitarian determination of who should be allowed into the fallout shelter, a decision in favor of the pregnant college student and the female child seems to be a no-brainer. The pregnant college student gives you a two-for-one benefit, essentially allowing the decision maker to save five people rather than just four. And the child is the only child among the candidates.

Translation Studies Essay Example | Topics and Well Written Essays - 1750 words

Translation Studies - Essay Example With the advent of television, dubbing of TV programs also became popular, so that by the late 1970s, most major European and Latin American markets were watching television and cinema productions made in Hollywood in their local languages. Today, in Austria, France, Germany, Italy, Spain, Switzerland and Turkey-and increasingly in the major East European nations-audiences see Hollywood productions in their local languages, rather than subtitles, as a result of concern for audience size and linguistic purity.1 As Ramez Maluf the director of the Beirut Institute for Media Arts at the Lebanese American University comments that subtitling required readers to read and gave them a feeling that they were watching a foreign production and could not attract a huge market. Dubbing was used sufficiently and persuasively in this regard. The revival period of the Disney animations resulted in production of all time hit genres like the Beauty and the Beast, The Alladin, The Simpsons and the Lion King. These animations were popular throughout the world and were translated in a number of languages to suit the needs of varying publics. The research proposal aims at studying the translations of English versions of Disney Genres into Arabic through dubbing. 'The Simpsons', the popular American animated series for more than seventeen years now, will be studied and analyzed as part of the study. 'The Simpsons' The 1990s saw the beginnings of a new wave of animated series targeted primarily to adults, after a lack of such a focus for over a decade. In 1989, The Simpsons, based on a short animated cartoon segment of The Tracey Ullman Show, became the first prime-time animated series since The Flintstones to capture a sizable viewing audience. It was the first major hit series for the fledgling Fox network, and it caused a minor sensation, entering popular culture and gaining wide acceptance. Currently, The Simpsons appears to show no signs of stopping and at this rate may surpass Gunsmoke, as the longest-running fictional program in American television history. The Simpsons success has been attributed by many to the two faced quality of its theme. It is a silly cartoon with witty socio-political commentary. Micheal Hastings of All Movie Guide describes it in following words "A tale of five-member, four-fingered, dysfunctional nuclear family" Simpsons popularity could be deemed by the fact that it is responsible for the introduction of a number of phrases and words into the American Culture like D'oh! Jebus, Kwyjibo, Meh, Okily-Dokily and Yoink! These phrases have found their way into popular use, to varying degrees and are a norm for any American adult. Simpsons attained worldwide popularity primarily in America, as it highlighted various social and historical

Economic policy in the USA Essay Example | Topics and Well Written Essays - 500 words

Economic policy in the USA - Essay Example United States applied Keynesian approach that supports fiscal policy as the best measure to boost socio-economic growth. Fiscal policy is important in managing economy within the projections of the government (Cohen 67). United States has over time used fiscal policy at national level as the best way to enhance expansionary economic policy. For instance, increased taxation has given the country revenue to fund various sectors and more importantly initiate economic stimulus programme. Such programmes help in creating more jobs which constitute expansionary measures hence boosting the overall national income per capita. The changing socio-economic and political structure of the contemporary society has initiated free-market economy. In this regard, United States uses monetary policy through its reserve bank to regulate inflation and hence boosts its global competitiveness in trade. The theoretical tenet behind monetary policy is the free interaction of forces of demand and supply (Cohe n 120). It is also the basis of capitalism which has seen United States remain consistent in terms of global economic performance ranking. The monetary policy has also been critical to the United States considering the use of its currency as the standard of measure. This means consideration of its foreign policy on trade which depends on the strength of its currency in global market. Fiscal policy remains in force within United States towards welfare of the citizens and particularly towards provision of education and healthcare.

Translation Studies Essay Example | Topics and Well Written Essays - 1750 words

Translation Studies - Essay Example With the advent of television, dubbing of TV programs also became popular, so that by the late 1970s, most major European and Latin American markets were watching television and cinema productions made in Hollywood in their local languages. Today, in Austria, France, Germany, Italy, Spain, Switzerland and Turkey-and increasingly in the major East European nations-audiences see Hollywood productions in their local languages, rather than subtitles, as a result of concern for audience size and linguistic purity.1 As Ramez Maluf the director of the Beirut Institute for Media Arts at the Lebanese American University comments that subtitling required readers to read and gave them a feeling that they were watching a foreign production and could not attract a huge market. Dubbing was used sufficiently and persuasively in this regard. The revival period of the Disney animations resulted in production of all time hit genres like the Beauty and the Beast, The Alladin, The Simpsons and the Lion King. These animations were popular throughout the world and were translated in a number of languages to suit the needs of varying publics. The research proposal aims at studying the translations of English versions of Disney Genres into Arabic through dubbing. 'The Simpsons', the popular American animated series for more than seventeen years now, will be studied and analyzed as part of the study. 'The Simpsons' The 1990s saw the beginnings of a new wave of animated series targeted primarily to adults, after a lack of such a focus for over a decade. In 1989, The Simpsons, based on a short animated cartoon segment of The Tracey Ullman Show, became the first prime-time animated series since The Flintstones to capture a sizable viewing audience. It was the first major hit series for the fledgling Fox network, and it caused a minor sensation, entering popular culture and gaining wide acceptance. Currently, The Simpsons appears to show no signs of stopping and at this rate may surpass Gunsmoke, as the longest-running fictional program in American television history. The Simpsons success has been attributed by many to the two faced quality of its theme. It is a silly cartoon with witty socio-political commentary. Micheal Hastings of All Movie Guide describes it in following words "A tale of five-member, four-fingered, dysfunctional nuclear family" Simpsons popularity could be deemed by the fact that it is responsible for the introduction of a number of phrases and words into the American Culture like D'oh! Jebus, Kwyjibo, Meh, Okily-Dokily and Yoink! These phrases have found their way into popular use, to varying degrees and are a norm for any American adult. Simpsons attained worldwide popularity primarily in America, as it highlighted various social and historical

Lenins Russia Essay Example for Free

Lenins Russia Essay 1. The painting shows that Lenin is pleased to be back in Russia. He has his hand up waving at the crowd. Lenin looks happy and he looks pleased to be back. He also looks to be pleased by the way that the crowd are reacting to his return. The crowd are happy to have Lenin back. The peoples faces are all looking at him and they are all waving back at him. There are people playing musical instruments at what looks like a celebration to welcome him back. They are celebrating the return of Vladimir Ilich Ulyanov, who later changed his name to Lenin, from exile in Finland. The people are pleased to see Lenin and they would therefore be the people that agree with Lenin and his ideas and decisions. The crowd is not just townspeople that have gone to meet Lenin. There are men there with bullets over their shoulders. These people are soldiers that agreed with Lenins ideas. They had some force with their guns and this means that Lenin had some force. All of these townspeople see Lenin as a leader for Russia that is why they are there. This is not a true reflection over all of Russia. This source is very inaccurate as it is painting and could have been a forgery to make Lenin look popular and make it look like there are a lot of people there. 2. The painting does show that Lenin was popular in Finland station, which is in Russia like Waterloo station is in London, but this is not a true reflection over the whole of Russia. The people that were at Finland station are clearly pleased to have him back but in other parts of Russia this was not the case. Lenin was only popular with the people that supported communism and supported Bolshevik rule. These were known as the reds and the opposition was known as the whites due to the color of their uniforms that their armies wore. It is clear that this painting does not show the feeling over the rest of Russia because the civil war came. This tells us that Lenin was not popular all over Russia and he had opposition in the whites that he fought in the civil war. This was not only the case in Russia but also all over the world. When the civil war started Lenin and the reds didnt have any outside allies while the Americans, the French and the British supported the whites. These countries wanted to help the whites against Lenin because Lenin had pulled Russia out of the First World War before it had ended. They were bitter about it and so they helped fight against him. In conclusion Lenin was popular and respected in certain areas of Russia like Finland station but across the rest of Russia and the World he was not admired or acclaimed. Source B 3. Each photograph has Lenin on the left standing on a podium talking to the crowd that are surrounding him. On the first photograph Lenin has two men standing to his right on the stairs. These men are Trotsky and Kamenev who were the right hand men to Lenin. In the second photo Lenin is again standing on the podium but in this photo there is no Trotsky or Kamenev, photographic experts have removed Trotsky and Kamenev. 4. These pictures are so different because in the first one Lenin is accompanied by two men, Trotsky and Kamenev but in the second picture they have disappeared from the image. These pictures were used as propaganda pictures by Stalin after the death of Lenin to inform the people that Trotsky and Kamenev were not anymore involved with Stalin. It is as if they have disappeared. Trotsky was the man behind the red army. He was the man that gained a great victory in the civil war and saved the Revolution. Trotsky would have been the man to take over from Lenin after his death but due to the fact he was clever he was hated by the other Communist leaders and was never supported, so a man that was lower down in rank was given the job, Joseph Stalin. Stalin and the other communist leaders hated Trotsky. He was removed from any position of power in the country so that he couldnt cause any problem for Stalin. Stalin took power with Zinovliev and Kamenev after Lenins death. They accused Trotsky of trying to split the communist party and take power for himself. No one defended Trotsky. After Trotsky had all of his positions of power removed he was exiled internally and then in 1929 Leon Trotsky was forced out of Russia and was exiled to Mexico. Once Stalin had taken power away from Trotsky before he was exiled, Stalin turned on Kamenev and Zinoviev. They were becoming worried and in 1926 they joined Trotsky in a United Opposition to Stalins policies. Stalin got his supporters to help him and both were sacked from their party and government positions. They were both allowed back into the party in 1928 but into positions with no power. So Stalin had ended up the solitary leader of Soviet Union. This trouble had left him very apprehensive of his colleagues. Stalin used the two photographs to show that Trotsky and Kamenev had fallen from their days of power when Lenin was alive and in charge. Source C 5. (i) Lenin is sweeping the entire world of Royalty, Aristocratic and Religious people. Lenin was against rich and powerful people and so that is why he is sweeping them off the globe. The people he is targeting are all the rich people. The man standing on top of the globe is Lenin. The first two men to his right of Lenin, with crowns on, look to be some kind of royalty. The person in the bottom left of the picture looks like an Orthodox Russian Church member. The man in the bottom right of the cartoon looks like a rich aristocrat. Lenin is using a broom and sweeping because that is traditionally associated with workers and not the rich. It is signifying the fight back of the workers to show that Lenin is on the workers side and that they will fight against the rich. 5. (ii) The Revolution of March 1917 that overthrew the tsarist regime caught Lenin by surprise, but he managed to secure passage through Germany in a sealed train. His dramatic arrival in Petrograd occurred one month after rebellious workers and soldiers had toppled the tsar. The Bolsheviks, including Joseph Stalin, had agreed with the deference the Soviet of Workers and Soldiers Deputies showed to the provisional government. Lenin immediately refused this line of policy. In his April Theses he argued that only the Soviet could respond to the hopes and needs of Russias workers and peasants. Under the slogan All Power to the Soviets, the Bolshevik party conference accepted Lenins programme. After an unsuccessful workers uprising in July, Lenin spent August and September 1917 in Finland, hiding from the provisional government. There, he formulated his concepts of a socialist government. He also bombarded the partys Central Committee with demands for an armed uprising in the capital. His plan was finally accepted; it was put into effect on November 7th. A few days after the November Revolution, Lenin was elected head of government. He acted sensibly to consolidate the power of the new Soviet state. His main concern was the protection of the Revolution and Soviet power against enemies both abroad and at home. In line with these practical considerations Lenin accepted the heavy German terms for the Brest-Litovsk Peace Treaty. Lenin took power of Russia from the provisional government that didnt put up that much of a fight at all to stop him from taking over. Lenin took power after the Tsar had fallen and the country was in disarray after the First World War. Lenin took power after being in exile from Russia so he hadnt seen all of the effects that the war had on Russia. Source D 6. (i) Robert Lansing had a bad attitude towards the Russian revolution. He didnt think that Russia could survive after the takeover by the Bolsheviks in the civil war. Lansing believed that the revolution would end in brutality and destruction of life. Lansing compares the Russian revolution with the French revolution. He says that before the French revolution France had a legal system and a government, Russia possesses neither. This means that he didnt think that they would be capable of running the country. Lansing says that the country wouldnt end up further developed. Which indicates that there is no point in fighting. To stop the problem they should get a government and a legal system. To advance his speech he hammers home his point that there is no authority or control. He continues to say that the country is full of anarchy and violence. He gives a comparison to a cauldron as though it is waiting to overflow, it is boiling up nicely. Finally he thinks of the people of Russia and how they will be affected by the war. He gives the sense that he feels sorry for the things that will happen to them. Robert Lansings attitude was that Russia would be worse off if the Bolsheviks took control of all Russia. His view is not necessarily correct, as Robert Lansing has biased opinion due to the fact that he was the US Secretary of State for Foreign Affairs. He has a bad attitude towards Russia because they pulled out of the First World War. The Americans would be bitter and wouldnt support anything that the Russians do. 6. (ii) When Robert Lansing said the words Russian Terror he was referring to the pain that Russian people would feel. By terror he means that blood will be shed and life will be lost. He thinks that the death rate and property destruction will be higher than the French Revolution. He is saying that people have a hard time ahead of them if they live in Russia. Source E 7. This source comes from Winston Churchill at the time when he was the British Secretary of War and Air. Churchill has a very definite opinion of the Bolsheviks and there ideas, he doesnt support them at all. You can tell from the first sentence he said the Bolshevik Tyranny is the worst. This is a very hard statement to take in. This means that a Tyrant ran the Bolshevik party so Churchill is calling Lenin a Tyrant and Churchill was calling Lenin cruel. He was calling the Bolshevik party cruel. This is a statement that sets out from the start that he doesnt support the Bolsheviks. In the next sentence Churchill states that the things that had been done in Russia by Lenin and Trotsky are far worst than anything that the Kaiser of Germany did. To compare Trotsky and Lenin to the Kaiser is a very strong statement, as he was not at all liked by anyone in Germany. He was hurting everyone. Churchill doesnt say that they are equal to the Kaiser but that they are worst than him. Churchill view on Russia would be biased because he is British and he still wouldnt be too happy because Russia pulled out of the First World War. Churchill has more reason to be infuriated than most British people as he was in charge of Britains war effort. Source F 8. This source doesnt show that the Bolshevik government was successful. They didnt do the job that they set out to do which was to help the working class people. This source is bound to be accurate as it out of a history textbook it will be accurate because it is looking back on the incident and not looking forward like source D and E the book will also not have biased opinion. The first line says that Russian people suffered terribly in the civil war. This proves that Robert Lansing and Winston Churchill were correct with their prediction. Both said that the Russian people would suffer terribly and both were right. The Bolshevik government did not handle the civil war at all well. This source gives us some facts to back the suggestion that the government was not successful. The source tells us the economy collapsed. This meant that money was worthless. So the Bolsheviks didnt mange to keep the money useable. The fact that industrial production had gone down means that they are going backwards and not improving the country, so Lansing was right when he said that this wasnt the way to go. The civil war wasnt killing as much as the diseases were which meant that innocent people were dying not just soldiers. The Bolsheviks were not fighting for their idea of workers, they were killing them instead. The communist was now becoming a dictatorship. This means that Churchill was right in his analysis comparing the Bolsheviks to the Kaiser who was a dictator. The source says that the Bolsheviks were losing support as well. This means that they were not successful at all. They didnt have success at all from the civil war. Summary 9. Source A This source gives us a false sense of the popularity of Lenin in Russia. This painting is only of Finland station and does not give a good representation of the rest Russia. Lenin is proven not to liked all over Russia because there is the civil war and this means that one opposition party doesnt like Lenin so this source is only a good indication as to where Lenin is liked. You can tell that he is liked at Finland station and the surrounding area. We do not know about the rest of the country but he is certainly liked in is one area. This source does not give us an accurate sense of Lenins popularity. This source could also be a forgery if it were a photograph it would be true but a painting can easily be made up. You cannot be certain if this is the true event that happened. Source B This source was used as propaganda for Stalin after Lenins death. These sources real point is the fact that Trotsky and Kamenev have fallen from the limelight, but the source can also be used to look at the popularity of Lenin and the message he was giving out to the people of Russia. In both pictures you can see the crowd covering the whole of the area. There are no gaps anywhere. This shows that Lenin was popular at this time and that people did listen to him. As I have already said this sources main point that Trotsky and Kamenev have gone but the photo can give other information. You can only see behind Lenin at the number of people but I would imagine that in front of him there would be more people as his voice would be projected that way. So this means there would be about triple the amount of people in photograph listening to Lenin. That may seem like a lot but over the whole of Russia it is small amount considering the vast size that is Russia. We are not told where this is and so might in an area where Lenin is popular like Finland station. You can tell that this event actually happened as it a photograph not a painting like the source before. Source C Source C is a political cartoon that is aiming to put across the message that Lenin is working with the working class. Lenin has the broom and is sweeping because that is associated with the working class people. He is sweeping the upper class and privileged people off of the world and taking over. If this cartoon were a true reflection on the job that Lenin was doing, you would assume that he would be popular with working class but not so the upper class people whom he wants to get rid of. This is not the case. The upper classes, rich people, were not impressed with Lenin trying to get rid of them. So he didnt really become very popular with them. They didnt like him and because they owned massive pasts of Russia this was a problem. This cartoon would have won some votes with the lower and working class the fact that he was trying to make it an even playing field for all. Source D This cannot really tell us much about the situation in Russia but it does give us a global sense of the feelings towards Lenin and his government. The first couple of lines give us a feel for what the Russian people would be in for. If the things Robert Lansing predicted happen then Lenin and his government would not be popular in Russia. The mass deaths would not go down well with the people in Russia. This did come true and so Lenin government didnt look good. This source tells that the government didnt have a lot of friends outside of the country. Lansing was an American and they were a major power but Lenin didnt have their support as you can see from this statement. The statement written by Robert Lansing is a biased account though as the Americans were fighting the First World War with Russia until they pulled out and so there would be some bitterness between the two countries. Source E This source came from Winston Churchill. This again tells that Lenin was not popular outside of Russia. It gives a comparison to the Kaiser. If Lenin were thought of like the Kaiser then he would be hated like the Kaiser. Churchill gives a good comparison but his opinion is biased and should be not be used as fact it is only an opinion. Source F The final source gives reasons why Lenin was unpopular. This source is taken from a textbook and therefore will be correct. It gives facts why Lenin was not popular; economic collapse, Industrial production had dropped by 20 per cent of the level it was in 1913, harvest produced only 60 per cent of the normal amount and during the civil war famine and disease caused 8 million deaths. These facts give hard evidence why the Russian people have cause to not like Lenin. All of these sources tell us that Lenin and the Bolsheviks popularity changed over the time they were in power. If we can trust the early sources you would believe that he was popular. In 1917 Lenin would have been popular as the country was in disarray and would have supported any leader. However as his time went on the true view of Lenin came out. Towards 1924 he started to go down hill and wasnt as respected by the people. When source F gives the final facts of what was happening it is easy to say that Lenin was not as successful as first thought. Lenin early high popularity dropped towards the end of his time to be hated by the people of Russia.

Maruthi Suzuki India Ltd | Analysis

Maruthi Suzuki India Ltd | Analysis Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers, and has been the largest passenger car manufacturer in India. In fiscal 2002, it had the highest sales volumes of 339,964 cars and a market share of 58.6%. Maruti has a diverse product range that includes ten basic models with over 50 variants, of which nine models are manufactured locally and one is imported from Suzuki. The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/about-us.aspx (Accessed: 21 March 2011) Maruti Suzuki India Limited, the countrys largest car manufacturer today rolled out its 1 Crore (ten millionth) car on March 15th 2011. The historic 1 Crore car, a Metallic Breeze Blue coloured WagonR VXi (Chassis No 243899) rolled out from the Companys Gurgaon plant. With this landmark achievement, Maruti Suzuki becomes the only Indian car company that makes its entry into the select club of automobile manufacturers across the globe who have crossed this milestone. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-Suzuki-rolls-out-its-1-Crore-Ten-Millionth-car.aspx (Accessed: 21 March 2011) Over the quarter century of its existence, Maruti Suzukis contribution as the growth engine for the Indian automobile industry is widely acknowledged. Maruti Suzuki has impacted the lifestyle and psyche of an entire generation of Indian middle class through the quality of its products and services that are in direct sync with the needs of the Indian populace. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/maruti-dna.aspx (Accessed: 22 March 2011) Situational Analysis: Maruti Suzuki has a good market progress in automobile industry and has good sales performance from their own brand products. The current lineup is compromised of almost all Suzukis, including the Alto and the higher-end Swift and SX4. The company follows a partnership approach with its various stakeholders, and believes that the prosperity and wellbeing of the stakeholders will fuel the growth of the company in the future. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Stakeholders.aspx#h4 (Accessed: 21 March 2011) The company continue to enjoy a strength growth with Net Sales up by 1.3%, Operating Income up by 0.8% and Net Income up by 3.8%. The companys consolidated profit exceeded those of previous years with 103.2% increase of operating income and 105.4% of net income. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/suzuki-motor-corporation.aspx (Accessed: 21 March 2011) Due to continuous demand, the company is planning on expanding its production by building new plants to cater customer needs, to reduce waiting period and to meet export demands. (Maruti, 2011) Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/Maruti-expansion-plan-in-final-lap.aspx (Accessed: 21 March 2011) Organizations Orientation Orientation: The process of receiving and welcoming an employee when an employee when he first joins a company and giving him the basic information to settle down quickly and start work. -Armstrong, Micheal. A Handbook of human resource management practice. Kogan page limited, 1999. Types Of Orientation: Product Orientation Production Orientation Sales Orientation Marketing Orientation Production Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg: The focus of the business is not the needs of the customer, but of reducing costs by mass production. By reaching economies of scale the business will maximize profits by reducing costs. Pg: 16 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Product Orientation: Production orientation is often a characteristic of organizations which have developed specific skills or technologies. It often involves manufacturing products in large quantities in order to minimize the costs of production. For Eg:- We produce excellent, well-designed, quality products which are great value for money. Customers are sure to want our products. Pg: 17 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Sales Orientation: Sales orientation dictates that a business must aggressively promote its products. As the product already exists, sales staff are made responsible for identifying every potential customer. This does not mean that sales representatives are customer-orientated, as that would involve starting with customer needs and not the product. For Eg:- The focus here is to make the product, and then try to sell it to the target market. However, the problem could be that consumers do not like what is being sold to them. Pg: 18 Marketing Principles and Practice Written By: Adcock, Dennis; Halborg, Al; Ross, Caroline Published By: Pearson Education UK Published In: 2001 Marketing Orientation: Kohli and Jaworski (1990) defined market orientation in the following terms: A market orientation entails (1) One or more departments engaging in activities geared toward developing an understanding of customers current and future needs and the factors affecting them (2) Sharing of this understanding across departments (3) The various departments engaging in activities designed to meet select customer needs. In other words, a market orientation refers to the organization-wide generation, dissemination, and responsiveness to market intelligence. Page no:8 Book name: Marketing Strategy and Competitive Positioning Written By Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F.; Nicoulaud, Brigitte Published By Pearson Education UK in 2008 MACRO ENVIRONMENT- EXTERNAL ANALYSIS PESTEL A technique for analyzing the general environment is called Pestel Analysis. Page 126 Management and Organisational Behaviour, Written by: Mullins, Laurie J. PublishedBy: PearsonEducationUK PublishedIn: 2005 MILEAN/ISBN:9786610601752 Pub e-EAN/ISBN: 9781405871716 Political Political Factors Impact on the industry Effect on Industry Growth Employment New development and demand for more skilled labours High skill job seekers may find it easy to get a job Taxation and Labour Law Increasing changes in the Taxes and increased regulation in labour law Due to increase tax, the company had to increase the product price and it needs effective labour law E commerce The Company opening up online purchasing opportunities Better chance for increase business and customer satisfaction Terrorism Increase in number of terrorism in recent years Affects the market growth and the economy of the company Conclusion: The political factor plays a vital role in the success of the organization. The political factor are the external issues which affect the growth of the organization. Factors like new government taxing and terrorism will have a drastic effect on growth of the organization. Economical: Economical Factors Impact on the industry Effect on Industry Growth Oil Price High import and export rate It causes increase in the product price Currency Tax Change in the exchange rate. Reducing Tax rates Due to constant change in the currency exchange rates, tax rates and the duty rates keeps changing. Economy High economic growth rate It influence and raise the demand and purchasing power. Interest and Inflation Rates Interest and Inflation rates are forecast to increase High interest and inflation rates will have a negative impact on organization growth Conclusion: High economic growth may increase the buying power of the people, but the ever increasing oil price will have an impact on the export and import of product along with problems caused by varying currency exchange rate. Social: Social Factors Impact on the industry Effect on Industry Growth Population Second most in population Skilled labour, among the lowest in the world Brand value Company has strong and well known brand name It attracts people easily Cricket World Cup, IPL etc Increase in tourism. Good opportunity for marketing and for the business to boom Conclusion: Huge population and ongoing Cricket world cup provides an excellent opportunity for business development and having a brand value is an added advantage. Technological: Technological Factors Impact on the industry Effect on Industry Growth Technology About 600,000 engineers pass out each year Enough man power for new development and innovation Secure online transaction Purchase and payment can be done in a secure way. It will be easy for vendors, customers etc to buy and to make payments Modernisation Emergence of Indian automobile market as a major hub for auto manufacturing and research More contribution to GDP, more profit, and brand value Conclusion: Technological changes such as cutting edge design, eco friendly infrastructure and online security will be beneficial for both the company and the customers. Environmental: Environmental Factors Impact on the industry Effect on Industry Growth Pollution Industry follows international standards on emission and safety More support from government. Waste Management Following industry norms One of the highlights of the Organization Conclusion: More efficient and eco friendly changes needs to be done regarding pollution control, but at the same time maintaining industry norms is the highlights of the company. Legal: Factors Impact on the industry Implications International Trade Company imports and exports products from different countries and also does business in many countries Different trade law in each country may affect the business. High import duty has to be paid. Government laws The company has to follow different rules in different countries to run business Some laws in certain countries may affect the business Deregulation/ Privatisation Increased regulation and privatisation of the industry Its an added advantage as it will give more growth opportunities on economic and technological front Micro Environment External Environment PORTERS Five Forces: The five force model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness(value) of an industry structure. Competitive Forces model Porter: Value Based Management website. Available at: http://www.valuebasedmanagement.net/methods_porter_five_forces.html ( Accessed on 21 March 2011) Porters Five Force Model: Threat to New Entrants: Factor Level of threat Implication Brand Low Maruti Suzuki has been in the industry for a long time, it commands most of the market share and has a strong brand name. Financial investment Low There is less chance of any new entrant to invest as much as Maruti Suzuki and perform well at the current market. Start up cost of new entrant is low. Competence Low Company shares a respectable market in India, its rare for new entrant to catch up Sales Low New entrants may sell their products at low prices but still Maruti Suzukis strong brand name attracts customers Conclusion: Maruti Suzuki has no or less threats from new entrants, because Maruti has established itself as a well known recognisible brand. It has a huge brand value and gained a good market position than any other player in the market. Threat of Substitutes: Factors Level of threat Implication Substitutes Medium There are many substitutes products but Maruti Suzuki products are efficient and cost effective. Importance of substitutes Medium There are not many products that are very efficient so their importance goes down Cost rate Low There are few substitutes that are efficient or reputable, still Maruti Suzuki has a foot hold in that position Conclusion: Though there are many Substitutes, Maruti Suzuki have gained a niche market position for itself but the product efficency in Maruti Suzuki is a concern. Bargaining power of the customers: Factor Level of threat Implication Quality of the product Medium When people look for high Quality product, price is also considered important. Competition High There are many Automobile Companies competing with Maruti Suzuki are so high in competition Differentiation products Medium Customers always look for new and efficient products Conclusion: Since Maruti Suzuki offers good quality and cost effective products with great services, customers usually dont consider features of the product so the level of threat is normally low when compared with other competitors in the market. Bargaining power of the suppliers Factors Level of threat Implication Price of suppliers Medium Prices of the product goes up as the demand increases. Power of suppliers Low Suppliers have to meet the customers needs to get orders in the future Political issues Medium Political issue are to be met by the suppliers Conclusion: There will be little or less threat as suppliers usually try to keep their customers happy. Competitive Rivalry Factors Level of threat Implication Brand identity High All Competitive companies such as TATA, Hyundai, Ford have good brand reputation in the market Company growth High Tough competition from other companies affect the growth Cost structure Medium Most of the companies maintain their cost of profit accordingly to the other competitors. Conclusion: There are products which may be considered as a competitor to Maruti Suzuki so the competitive rivalry among stores is high MARKET SEGMENTATION Dividing a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes. Page 391, Principles of Marketing, Written by: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary Published by: Pearlson Education UK Published In: 2005 Pub e-EAN/ISBN: 9781405871358 Consumer Market: The variables used in segmenting consumer markets can be broadly grouped into three main classes: Background customer characteristics; Customer attitudes; Customer behaviour; The first two sets of characteristics concern the individuals predisposition to areas, where as the final set concerns actual behaviour in the market place. Page 274: Marketing Strategy and Competitive Positioning Written By: Hooley, Graham J.; Saunders, John A.; Piercy, Nigel F. Published By: Pearson Education UK in 2004 Segmentation Profile Psychographic Social Single , Married and Teenager Behaviour Outlook Faithfulness Usage rate Common users High faithfulness in the brand Environmentally concerned Product: Maruti Suzuki has a very wide range of products from small passenger cars to varying segments like sport, sedan, luxury. These are flagship product they offer: Maruti 800 Maruti Alto Maruti Alto K10 Maruti Astar Maruti Eeco Maruti Gypsy Maruti Omni Maruti Ritz Maruti SX4 Maruti Dezire Maruti Swift Maruti Grand Vitara Maruti Estilo Competitors Maruti Suzuki now faces stiff competition from about 3 to 4 major competitors in the market. Newly entered U.S auto makers like General Motors, Ford, Hyundai and local companies like Tata, Mahindra Mahindra are the main competitors of Maruti Suzuki. They also have a major portion in market share. High Quality Low Quality Brand Maruti Suzuki has been ranked Indias most Trusted Brand in Automobile Sector for the year 2010 by Indias leading Business newspaper The Economic Times. Maruti Suzuki has its own brand portfolio of about 14 brands (such as 800, AStar, Alto, Omni, Ritz etc) and exclusive brands like Desire, Swift etc Maruti (2011), Maruti Suzuki Ltd website. Available at: http://www.marutisuzuki.com/customer-delight.aspx (Accessed: 22 March 2011) Core Competence Core Competence of Maruti Suzuki is their famous brand value and their reputed products. Being one of the leading manufacturers in automotive industry, it has a strong national presence. INTERNAL AUDIT: Resources Audit: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Source: http://economictimes.indiatimes.com/maruti-suzuki-indialtd/profitandlose/companyid-11890.cms Differentiation and Capabilities: Here 5Ms can be used to analyze the Differentiation and Capabilities of Maruti Suzuki Limited. Market: Maruti is one of the leading retailer in INDIA and it is also expanding its market by reaching out the Global customer through its Quality of Service and Product. Men (Human resource): Maruti has employee strength of about 7,600 which is an inclusive of Manufacturing division, Marketing, Sales, Service and Customer support as of March 2010. Source: http://www.marutisuzuki.com/about-us.aspx Money: Financial Resource: March10 March09 (Cr.) (Cr.) Total income 29,935.40 21,277.00 Expenditure 25,579.80 18,825.70 Operating Profit 3,737.90 1,903.70 EBITDA 4,355.60 2,451.30 EBIT 3,530.60 1,744.80 EBT 3,497.10 1,693.80 Profit and losses of the year 2,402.20 1,236.70 PAT 2,497.60 1,218.70 Dividend: Equity Dividend 173.30 101.10 Equity Dividend (%) 119.93 69.96 Shares in Issue (Lakhs) 2,889.10 2,889.10 EPS Annualized (Rs) 86.45 42.18 Machines: Physical Resource: -Three Production plant in INDIA One plant in New Delhi. Two plants in Gurgoan. Materials: Has strong presence in materials like Metals for the frames, copper in the electrical wiring, aluminum for the radiator and platinum, palladium and rhodium in the catalytic converter, Glass, Plastic, Rubber for tiers and lead is used in the battery. SWOT ANALYSIS: A SWOT analysis gives a summary of the strengths and weaknesses of the company together with the opportunities and threats it faces. Referred from: Principles of Marketing, Written By: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary. Published By: Pearson Education UK, Published In: 2005 MIL EAN/ISBN: 9786610601332 Pub e-EAN/ISBN: 9781405871358 STRENGTHS: Strengths High Brand Loyalty Strong financial resources Leading in niche market Larger investment Level of implication High High Low High B) WEAKNESS: Weakness High operation cost Threat from competitors Level of implication Medium High C) OPPURTUNITIES: Opportunities Market for all class people Support for Sports Model Internet sales Level of implication High Medium Medium D) THREATS: Threats Strong competition Decrease in sales Level of implication High Medium Conclusion: The strength of the organization lies in high quality products and the companys good financial resources. Though they do not have a particularly well suited market for their product, still they invest more on their products which is one of the strengths of Maruti. The weakness of Maruti lies in their high operations cost and the threat from the competitors. Maruti has to focus on the areas of product design and quick service to the customers. The Threat lies in the Strong competition and the increase in the sale of the products due to the competition. 7) MARKETING PLAN Ten steps to documenting your plan Begin with certain inevitable preliminaries (contents, contacts, definitions). Provide an executive summary. Set the scene by describing the business. Review the market, your competition and your market positioning. Explain your vision, mission and objectives. Describe your strategy. Explain your plans for developing your products and/or services. Set out your financial projections. Highlight the risks and opportunities. Reach a conclusion. Referred by: Definitive Business Plan, The: The Fast-Track to Intelligent Business Planning for Executives and Entrepreneurs. Written By: Stutely, Richard, Published By: Pearson Education UK, Published In: 2007 MIL EAN/ISBN: 9786611157036 Pub e-EAN/ISBN: 9781405893978 7.1) COMPANYS OBJECTIVES: Short term( 1 year) Long term (2-4 years) Increase the sale of high quality cars Space and product extension Increase the productivity To expand the business in various countries. To build high range of Sports car To build the world cheapest car. 7.2) STRATEGIES: Maruti has a clear strategy to increase the profit and grow in market share. The company has to plan, to achieve this by increase the sale with the existing customer, attract the new customers and moving into the new market. They have also planned to enhance the offers available through the companys website. And the company has decided to expand the business in different parts of the world with cost effective to sustain in the competitive world. 7.3) MARKETING MIX: PRODUCT: Product is an important term in business, where all company will produce product with better quality, but Maruti is concerned to produce products according to the demands of the customers, to make more efficient and effective in terms of fulfilling the customer needs. PRICE: Maruti have high price for premium products and for Sports model, where there is a range of products or services the pricing reflect the benefits of parts of the range. They also use value pricing during the times of recession and increased competition. Maruti also produces the low price products to attract the customers and for both upper middle class and middle class people. PROMOTION: The endorsement is with simple video . Making customer comfortable through test drive. Targeting people of all class. PEOPLE: Introducing services in a way that suits all range of peoples. They attract people using good promotion and retain the customers with good customer service and support. PLACE: Maruti Suzuki had 802 dealerships across 555 towns and cities in India. It has 906 dealer workshops and 1,834 Maruti Authorised Service Stations in 1,335 towns and cities. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. 8) BUDGET BREAKDOWN: Countrys largest car maker Maruti Suzuki India (MSI) said it would consider taking different measures after April to protect its margins due to fluctuation in Japanese Yen, post the devastating earthquake and tsunami. For this month, we are completely protected. In fact, we are covered till April. Beyond that if Yen continues to appreciate, then we will have to take a call to counter it, MSI chief financial officer Ajay Seth said. The companys margins are affected whenever the yen appreciates, while it is beneficial if it depreciates. After the natural disaster that struck the island nation on March 11, the Japanese currency is quoted at about 81 yen against a US dollar compared to that of about 83 yen earlier. There is strong volatility going on at present, with yen appreciating as much as to 76 yen against a dollar recently. Market analysts pointed out that currency hedging is a strong possibility. Usually, Maruti hedges yen against the euro instead of rupee to mitigate the impact, an analyst with a leading brokerage firm, who asked not to be identified, said. On the component sourcing from Japan: Of our total raw material procurement, about 25 per cent are imported. Out of those imported parts, about 80 per cent are purchased in yen. During the October-December period last year, MSI spent Rs 6,959.03 crore in consumption of raw materials and components. It also paid Rs 460 crore as royalty in the quarter to its parent company Suzuki, which is about 5.5 per cent of MSIs total sales. The impact of Japans natural disaster on MSIs production, it will remain unaffected for some time till next month as the company has enough inventory of components. Besides the stock at the plants, getting some supplies, which will reach from Japan that started sailing just before the earthquake. Last week, the company had said it was assessing the possible impact of the natural calamity on its components import from Japan. Earlier, MSI had cancelled the celebrations for rolling out its 1,00,00,000th car in view of the catastrophe. Shares of MSI were trading at Rs 1,170.05 on the Bombay Stock Exchange during late afternoon trade, up 3.42 per cent from its previous close. SOURCE: http://profit.ndtv.com/news/show/maruti-gears-up-to-counter-yen-impact-on-margins-145852?pfrom=home-Business Biblography http://www.whatmakesagoodleader.com/macro-environment-analysis.html