Free Essays on Advertisement

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.... Free Essays on Advertisement Free Essays on Advertisement Bare Bodies Victoria’s Secret is an easily recognized brand. I chose to write on a Victoria’s Secret ad featuring their new line called, â€Å"Body Bare†. The ad shows a delicate, skinny, model, with her back slightly arched, gazing into the distance. Her shiny, bronze skin greatens her sensuality and specialized prowess. The dim lighting implies mystery and seduction. This ad exudes an image of pampering and sexiness. It doesn’t depict comfort, but a glamorous model in seductive attire. Lingerie advertisements are designed for women ages 15-30, who are the most likely to wear what is advertised. These are the people who read the fashion magazines in which Victoria’s Secret ads appear. Advertisers are trying to reach the group that is most image conscious. The people behind this ad and others like it have failed to grasp the female audience. This is ironic considering the fact that women are the ones that wear lingerie. Men are the target audience of ads such as this. Lingerie ads picture attractive, barley clothed women. Victoria’s Secret catalogs, runway shows, and magazine ads are all pointedly geared towards men. They specifically target men over 35. At 35 years old, most men are either married or in serious relationships. They spend money on Victoria’s Secret products for the woman in their lives. Advertisements were aired during the Super Bowl. Victoria’s Secret models were even featured in Sports Illustrated. Women are not affected by lingerie ads the way men are. In the Body Bare advertisement, the model’s matching underwear set go perfectly with her unreal eye color. The shadowing creates a slimming effect and this strikes on the nerves of female consumers. Advertisements like these embody the â€Å"perfect† woman, primarily thin, but also almost exclusively white, young, and affluent. Advertisers are not using real women to model their products. This is sending a message to average women that they are... Free Essays on Advertisement â€Å"Look† Magazine November 27th, 1956 The 1950’s was a decade that reconstructed the American dream and cleaned up after the 40’s. Things were structured and strict, and the importance of knowing the difference between right and wrong were common values that were practiced at home. Men were usually the ones that made the money to support the family, and women primarily stayed at home to take care of the family and the home. Society was very different from now, and so was the media. Look magazine, the magazine that I got my advertisement from, was started in the 1950’s and portrayed and advertised many ideals that American families valued. This particular advertisement is for the new Zippo SLIM-LIGHTER and was in black and white. I was at first somewhat surprised that this advertisement had both men and women seemingly as equal and balanced. As you can see, the man is lighting the woman’s cigarette and she is lighting his for him. However, her eyes are closed and his are open. The way I interpreted this gesture is that men look at women for their sexuality and beauty. It is important for the man to be looking at the woman because she symbolizes beauty, purity and innocence. Men relied on women to be naà ¯ve and preciously childlike during these times. Just like the television shows and commercials of the 1950’s, this advertisement reflects the basic message that women are inferior to men. This magazine came out in the peak of the baby boom, when reproducing and creating a family were the most prominent ideals in American culture. On the other hand, the woman has her eyes closed. I interpreted this as the woman is inferior to the man so she can not look at him. However, Elaine Tyler Ma y observes that during this year (1956) reports were suggesting that women were overpopulating as well as other â€Å"inferior† groups of people in society. Although there are reports and other sources that propose that women ... Free Essays on Advertisement There comes a time when we all must get away; weather it be from a stressful job or a frantic home. But the fact of the matter is that the reality of being able to pack all your things and leave on a week long vacation to the Bahamas is not going to happen. This is why in today’s society, there is a ever demanding need the sensation of escape. Because of this need to escape people have turned to several different ways that their need could be filled. One way of escape that is found is our society today is the role that media plays in advertisement. When someone turns on a television in today’s society several types of advertisement is used in order to get people to believe that they need something that they do not. The need for escape is ever changing, and because of this our societies need will never be filled because of human nature that demands more and more until nothing is left to give. There are three main sources that advertisement is found in today’s society. The first and most common is the advertisement that is found on television. One example of this is the Buick LaCrosse commercial, this is where a attractive young women is swept away by the car of her dreams, while she is day dreaming in her shower. This is a perfect example of the need to escape, that illustrates even how something simple as a car can be used as an item of escape. This is one of the many advertisements that us the need of escape to get their product out on the market so. This is not the only way that companies push their material, but because of the demands on vacations, weekend getaways, or a simple evening out on the town. Human sight is the easiest way for companies to endorse their product. It does not take much for the human mind to captured, most of the time is just takes a shinny object or an attractive man or women.... Free Essays on Advertisement Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements....

Half Price Books Summer Reading Program for Kids

Half Price Books Summer Reading Program for Kids Updated for the Half Price Books 2019 Summer Reading Program The Half Price Books summer reading program for kids gives out free Half Price Books gift cards to kids who read for at least 300 minutes during the months of June and July. This program is available  to kids preschool through middle school. The Half Price Books summer reading program for 2019 is called Feed Your Brain Summer Reading Program and it runs from June 1 to July 31, 2019. Looking for more summer reading programs that will score your kids some freebies? Check out my list of the best summer reading program freebies  where you can get free stuff from Barnes and Noble  and more. Rewards Available From the Half Price Books Summer Reading Program If a child reads at least 300 minutes during June and July they can submit their reading log to get $5 worth of HPB Bookworm Bucks for each month. These can be applied to a pre-tax amount of a single transaction. How to Get Free Gift Cards From the Half Price Books Summer Reading Program Visit the Feed Your Brain Summer Reading Program website, and download the Feed Your Brain Reading Log. Theyll need two logs, one for June and one for July. Each day your child reads during June and July have them write the number of minutes theyve read on that day on the calendar. The goal is to read at least 15 minutes each day of the week. At the end of each week, kids can add up their weeks total minutes and have a grown-up initial it. Total minutes for the month can be added up at the bottom of the calendar. After the child has read at least 300 minutes, fill out their name, age, and total minutes, as well as your name, email, and location information. Cut out the completed part of the form and bring it to your local Half Price Books to get your reward. The reading logs are due no later than August 29, 2019. Encouraging Your Child Through the Half Price Books Summer Reading Program When your kids are finished with a week, a month, or the whole program, you can fill out a Half Price Books Feed Your Brain Reading Award to keep them encouraged about their progress.   If you want to make some suggestions on what your child reads this summer, Half Price Books has put together a list of staff picks by grade level, best alphabet books, 40 books every child should read, and 21 books to start babys library. Limits to Be Aware Of The reading program is for kids 14 years of age or younger, in 8th grade or under. Theres a limit of one reading log per month, for each child. The HPB Bookworm Bucks expire August 31, 2019.

Technology in business Assignment Example | Topics and Well Written Essays - 750 words

Technology in business - Assignment Example Taking responsibility for action would be important where working with the customer to find a solution would help the situation. I would also give discount for the next time they visit the cafà ©. I would explain to them that we understand their concern and take responsibility for any inconveniences caused. In doing so, I would explain to them that the children story hour was created due to the customer’s request that have kids. The customers requested the space to enable the children in the community to build a culture of reading and other kids during the summer can read storybooks. The cafà © is built to serve the community at large and would inquire that if they were willing to understand the cafà © situation and program. I would inform him that the cafà © takes his comment with the seriousness it deserves and would come up with an appropriate solution. Finally, I would apologize for the inconvenience by the children and appreciate tis chance for enabling the cafà © to identify a problem that would lead to its growth. I would inform him the cafà © would try to find a separate area for regular customers and a different area for the children and offer discounts for future visits to the cafà ©. The customers viewpoint is unethical about it’s about the rights. The customer has the right to suggest and request anything they please. However, parents also have the right to bring their children anywhere they would want including the cafà ©. To encourage an open line of communication with the customers and still maintain an open forum for the website it is good to appreciate that the event is unusual and that the cafà © values the customers and that the customers will appreciate the business idea of serving the community. The cafà © may decide to open a free forum where customers can be able to leave their comments and suggestions about any issues regarding the cafà ©. All

Geography Discuss how the writings of Henri Lefebvre have influenced Essay

Geography Discuss how the writings of Henri Lefebvre have influenced geographers understaning of the modern city which has been persistently shped by the spaces - Essay Example y of Consciousness (1925), Morceaux choises de Karl Marx (1934), Morceaux choises de Hegel (1938), L’Existentialisme (1946), Knowledge and Social Criticism, Philosophic Thought in France and the USA (1950), Introduction to Modernity: Twelve Preludes (1962), Dialectical Materialism (1968), Evolution or Revolution (1974), Toward a Leftist Cultural Politics: Remarks Occasioned by the Centenary of Marx’s Death (1988), The Critique of Everyday Life (1991) and Writings on Cities published posthumously in 1996. It was through the translation and wide distribution of Dialectical Materialism that he became known worldwide as the father of the dialectic yet has also been hailed as the pioneer of critiques of the city and the ‘spatial turn’ in theory. Following World War II, Lefebvre was greatly impacted by the depression of the people around him who felt alienated from the new forms of work in the newly industrialized nation as well as by the new bureaucratic institutions of civil society. His writings exploring the ideas of Marx and Hegel were burned by the Vichy Regime during World War II and he was persecuted as a Communist sympathizer following the war. It wasn’t until the 1960s that he finally found a position as a professor at a school called Nanterre back in Paris where he was able to continue his work into the study of the cities. â€Å"Nanterre provided an environment in which he developed his critique of the alienation of modern city life which was obscured by the mystifications of the consumerism and the mythification of Paris by the heritage and tourism industries.   These critiques of the city were the basis for Lefebvres investigation of the cultural construction of stereotypical notions of cities, of nat ure and of regions† (Shields, 2002). Within his writings, Lefebvre brought attention to the tendency of academia to place too much emphasis upon the classification of studies as being psychology, sociology, archeology or geography among others,

In part two of Silas Marner Essay Example for Free

In part two of Silas Marner Essay The readers are also told that that Godfrey is in fact, secretly married to Molly Farren, with whom he was a child. Dunstan is the only other person who is aware of this situation and blackmails Godfrey, threatening to inform the Squire, how his handsome son is married to that nice, young women, Molly Farren, and was very unhappy that he couldnt live with his drunken wife. (Chapter 3 pg 22) Godfrey fears the Squire finding out because he worries about losing his position of the upcoming squire, and also Nancy Lammeter, since he must irrevocably lose her as well as his inheritance. (Chapter 3 pg 24) So although we are told that Godfrey is, open-faced and good natured, he also could be considered as a very self centered and self serving character. He doesnt face up to the consequences of his actions, and has secrets which he is not prepared to reveal incase they affect his current life style. Inside, he is very conniving and two faced. When Silas turns up at the Red House on New Years Eve, seeking a doctor, holding a little girl and revealing how a woman is injured in the snow outside, Godfrey knows straight away who it is and is shocked and afraid. He is worried that Molly will reveal his secret to the villagers. There was a terror in his mind at that moment the women might not be dead. (Chapter 13 pg 99) He is more concerned with finding her dead than the possibility of saving her, because it will leave him free to marry Nancy, and his inheritance will be safe. Yet again to the villagers, Godfrey appears to have the best interest of the women in mind, by making sure she is not injured and to be assistance. However his inner thoughts betray his shallowness and his ultimate self interest. Deeper down there was a sense that he ought to except the miserable wife and fulfill the claims of the helpless child. But he had no moral courage enough to contemplate the active renunciation of Nancy as possible as him (Chapter 13 pg 101) Equally, his treatment of Eppie is also self serving. Godfrey has the opportunity to claim her, but chooses not to. Silas says, fill anybody shoes, theyve got a right to take her from me, (Chapter 13 pg 102). His other opportunities include: Marrying Nancy (which he does); Starting a fresh, (which he does); having Eppie in the open, but still wedding Nancy, (Which he does not do) Godfrey is anxious but ultimately his attitude is that his life will be better in the future with Nancy if he leaves his secret behind, if she is [dead] I shall be a good fellow in the future. (pg 101) Whereas Silas embraces Eppie, Its a lone thing and Im a lone thing. (pg 102) This turns out to be a fundamental change in the lives of the two men. After 16 years, Silas life has changed enormously since taking on Eppie. He isnt as shallow, and always worrying about money because he has a loving daughter who loves him. His work has slowed down, and he now socializes with the villagers, and has fashionably taken up smoking a pipe! More importantly, his faith has been restored, and is very content because he believes he has everything. Silas did not highly enjoy smoking but a humble sort of acquaintance in what was held to be good had become a strong habit of that new self which has been developed in him since he had found Eppie. (Chapter 16, pg 124) In comparison to Silas, Godfreys life hasnt turned out so positively. He feels discontent that he hasnt achieved anything in his life, because the use of squire has stopped and he feels that he is less than his father. Unfortunately Nancy and he remain childless, and he has no heir. I wanted to pass for childless once, Nancy I shall pass for childless now against my wish (Chapter 20 pg 151) Godfrey finally admits to parentage because he wants to adopt Eppie, to be able to make her an heir, and continue the family name within the Red House. He wants his child to become a lady and have a better life. Once more, even though this change may benefit Eppie, ultimately Godfreys reasons are self serving. Eppies response to Godfreys offer isnt as he expected. She declines his offer, as she wants to remain with her father that brought her up from a small child. She doesnt want to be a lady. Eppie wants to live in a way she is accustomed to, with different friends on the same social group as her own. Marrying Aaron would be forbidden if she was a lady, as he isnt upper class. On the other hand, Eppie isnt familiar with Godfrey, and doesnt see him as a father. Eppie would be lost without Silas, as they do everything together they drink from the same cup. Eppie fears of Silas going back to his old ways if she leaves him and wants to stay loyal to him, as he was the one who took her in as his own. I cant feel as Ive got any father but one Ive always thought of a little home where hed sit in the corner, and should fend and do everything for him: I cant think of no other home. (Chapter 19, pg 150) With the arrival of Eppie, both mens lives have been changed in very different ways. Silas is content with his life, his faith has been restored and his social life is better than ever. Whereas, Godfrey is disappointed with the arrival of Eppie, as he had all he ever wanted until she arrived, and his secret had been kept safe until then. Silas life in Lantern Yard consisted of faith, love, trust and relationships. After being framed and removed from the church, he decides to move to Raveloe, where he isolated himself from the community. Then his gold was stolen from his home, by Godfreys younger brother Dunstan. While Silas is out, Eppie then appears on his doorstep on New Years Eve, after her mother left her while she was injured. Silas takes her in and cares for her as if shes his own blood, believing she is a gift from god to replace his gold. From the up bringing of Eppie, he manages to bring himself out of isolation and regain his faith, relationships, respect and love. Eppie was beneficial to Silas in more ways than one. In Godfreys life, though, his secrets are hidden from the beginning until Eppie arrives. When he realized it was Molly outside Silas house, he was more concerned with finding her dead than alive, to prevent his secrets from being published. The main opportunity was to claim Eppie, but at first, he thought that his life in the future would be better with Nancy if Eppie was remained unclaimed. Unfortunately Nancy is unable to have children and produce an heir for him. This is when Godfrey realizes, as her biological father, that she could be that upcoming heir he desperately needs, to prevent his name leaving the Red House as a Squire. Godfrey puts forward an opportunity to Eppie, for her to move in with himself and Nancy, as, he would provide her with a better future. Eppies response isnt as he expected she says no! The reason is that Eppie doesnt want to lead the life of a lady, and have to change the social group of which she is part. Eppie wants to remain with Silas and look after him until the end, just like he has cared for her. This choice of Eppies, has rewarded those who nurtured her in this case, Silas. Overall, George Eliot wrote this book as a very moralistic novel. Silas deserved to be loved by Eppie as he provided her with a loving home, family and religion; all out of the goodness of his heart. So when Eppie decides she wants to stay with him, it rewards him and returns his gratitude. On the other hand, all of Godfreys choices were self serving. In the beginning he had an opportunity to claim Eppie from Silas, but failed to, supposing that his life will be improved with Nancy, without the difficulties of Eppie. Later on in the novel, he recognizes he made the wrong decision, as Nancy is unable to produce any heirs to take his place. Once more his actions are convenient for him because, he now realizes that Eppie could take that that position. In spite of this when Eppie declines his offer, he deserves it, as in the past he has been a selfish coward. Therefore it proves that life can change, because of the path you choose to lead!!   Kate Martyn English Coursework! 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Adam Smith :: Political Economist Adam Smith Biographies Essays

Adam Smith Adam Smith, a brilliant eighteenth-century Scottish political economist, had the advantage of judging the significance ol colonies by a rigorous examination based on the colonial experience of 300 years. His overview has a built-in bias: he strongly disapproved of excessive regulation of colonial trade by parent countries. But his analysis is rich with insight and remarkably dispassionate in its argument. Adam Smith recognized that the discovery of the New World not only brought wealth and prosperity to the Old World, but that it also marked a divide in the history of mankind. The passage that follows is the work of this economic theorist who discusses problems in a language readily understandable by everyone. Adam Smith had retired from a professorship at Glasgow University and Was living in France in 1764-5 when he began his great work, The Wealth of Nations. The book was being written all during the years of strife between Britain and her colonies, but it was not published until 1776. In the passages which follow, Smith points to the impossibility of monopolizing the benefits of colonies, and pessimistically calculates the cost of empire, but the book appeared too late to have any effect upon British policy. Because the Declaration of Independence and The Wealth of Nations, the political and economic reliations of empire and mercantilism, appeared in the same year, historians have often designated 1776 as one of the turning points in modern history. The text On the cost of Empire, the eloquent exhortation to the rulers of Britain to awaken from their grandiose dreams of empire, is the closing passage of Smith's book. Adam Smith was a Scottish political economist and philosopher. He has become famous by his influential book The Wealth of Nations (1776). Smith was the son of the comptroller of the customs at Kirkcaldy, Fife, Scotland. The exact date of his birth is unknown. However, he was baptized at Kirkcaldy on June 5, 1723, his father having died some six months previously. At the age of about fifteen, Smith proceeded to Glasgow university, studying moral philosophy under "the never-to-be-forgotten" Francis Hutcheson (as Smith called him). In 1740 he entered Balliol college, Oxford, but as William Robert Scott has said, "the Oxford of his time gave little if any help towards what was to be his lifework," and he relinquished his exhibition in 1746. In 1748 he began delivering public lectures in Edinburgh under the patronage of Lord Kames. Some of these dealt with rhetoric and belles-lettres, but later he took up the subject of "the progress of opulence," and it was then, in his middle or late

William Edwards Deming

Mike LaVine 12/12/12 Individual assignment 2 William Edwards Deming William Edwards Deming was an American statistician professor. He was also considered an author, consultant, and lecturer. Deming is most famous for his work done in Japan where he taught top management how to improve design, service, testing, quality, and sales through many of his unique methods. Deming made a significant contribution the Japan’s economic status for the innovation of high quality products. He is said to have the highest impact on Japanese manufacturing and business of any non-native Japanese person.Deming’s work also grew in the United States and he received the National Medal of Technology in 1987 and the Distinguished Career in Science award from the National Academy of Sciences in 1988. It is stated â€Å"Dr. W. Edwards Deming taught that by adopting appropriate principles of management, organizations can increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty). The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces. †Deming is well known for his Deming system of profound knowledge. Deming said all managers needed to have this system of profound knowledge and it consisted of four parts. First, was appreciation of a system; understanding the overall processes involving suppliers, producers, and customers of good and services. Second, Knowledge of variation; the range and causes of variation in quality, and se of statistical sampling in measurements. Next, the theory of knowledge; the concepts explaining knowledge and the limits of what can be known. And last, knowledge of psychology; concepts of human nature. One need not be eminent in any part nor in all four parts in order to understand it and to apply it. † â€Å"Once the individual understands the system of profound knowledge, he will apply its principles i n every kind of relationship with other people. He will have a basis for judgment of his own decisions and for transformation of the organizations that he belongs to,† says Deming. It is said the first thing that has to happen in this system is the person must be transformed. Once the person is transformed, he will see new meaning in his life. The individual will set a good example, be a good listener and teach others.Deming is also famous for his work in creating the 14 points for management. The System of Profound Knowledge is the basis for application of Deming's famous 14 Points for Management. These principles allowed managers to achieve a better understanding of how to transform business effectiveness. The 14 points were released for the first time in his book, Out of the Crisis. These 14 points are, 1. â€Å"Create constancy of purpose toward improvement of product and service, with the aim to become competitive, stay in business and to provide jobs. . Adopt the new ph ilosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change. 3. Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place. 4. End the practice of awarding business on the basis of a price tag. Instead, minimize total cost. Move towards a single supplier for any one item, on a long-term relationship of loyalty and trust. 5.Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs. 6. Institute training on the job. 7. Institute leadership (see Point 12 and Ch. 8 of â€Å"Out of the Crisis†). The aim of supervision should be to help people and machines and gadgets do a better job. Supervision of management is in need of overhaul, as well as supervision of production workers. 8. Drive out fear, so that everyone m ay work effectively for the company. (See Ch. 3 of â€Å"Out of the Crisis†) 9. Break down barriers between departments.People in research, design, sales, and production must work as a team, in order to foresee problems of production and usage that may be encountered with the product or service. 10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force. 11. a. Eliminate work standards (quotas) on the factory floor. Substitute with leadership. b. Eliminate management by objective.Eliminate management by numbers and numerical goals. Instead substitute with leadership. 12. a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to qua lity. b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual or merit rating and of management by objectives 13. Institute a vigorous program of education and self-improvement. 14. Put everybody in the company to work to accomplish the transformation.The transformation is everybody's job. † I fully agree with Deming’s teachings. I believe the system of profound knowledge is very effective system in engaging all aspects of an organization. It takes into account suppliers, producers and consumers and how they are all interrelated and increases flexibility. I believe Deming’s key principles involve every aspect of the organization to improve output and workmanship as well as working conditions, this includes minimizing total cost for employees, improves management for employees, creates a better working environment, and improves output.As a manager, I would use the 14 key principle points in bettering the working environment for employees. It would allow me to better take on leadership and change in the organization, help to minimize total cost and move into long term relationships with other organizations, influence more training on the job to improve productivity, supervise to help people do a better job, and work as a team with other departments to increase company productivity. I have learned that transformation is everybody’s job and it would give me a whole different outlook as a manager.References Deming, W. Edwards. â€Å"Those Lean Years at Wyoming U. † (2011). Retrieved November 24, 2012, from http://deming. org/index. cfm? content=63 McInnis, D. (2011). W. Edwards Deming of Powell, wyo. : The man who helped shape the world. Retrieved November 24/2012 from http://www. wyohistory. org/encyclopedia/w-edwards-deming Madison, J. (n. d. ). Ed Deming A Pioneer and Prophet of Total Quality Management. Retrieved November 25, 2 012, from http://www. stfrancis. edu/content/ba/stuwebs/biograph/deming2. htm.